The Future of Auto Technology News & Analysis

A trusted voice and knowledge resource for the leaders of the fast-paced digital automotive revolution which provides a laser-focused resource for the leaders, innovators and stakeholders in the connected vehicle ecosystem, who are developing effective business strategies to give their companies a competitive edge.

WardsAuto and TU-Automotive Audience

209,000+

Automotive industry executives rely on WardsAuto and TU-Automotive

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Driving measurable business results

and behavioral insights to target and guide prospective buyers smoothly from discovery, to consideration, to purchase.

Leveraging deep demographic data

for customers through collaboration on marketing program development and energize those programs with the use of relevant, informative and timely content to engage audiences.

Marketing Solutions

Research

Guide your strategy, gain insights, stay ahead of the competition.

Content Marketing

Fuel content marketing strategies with visual storytelling, content creation services and lead conversion programs.

Advertising

Reach a large or hyper-targeted audience via display, newsletters, programmatic, native, and print options.

Social

Leverage our audience data to increase your social engagement & conversions.

Video

Rely on video to engage audiences, attract new prospects and tell your story with impact.

Lead Generation

Engage target audiences, generate and qualify leads through behavioral scoring to shorten the sales cycle.

Our Experts

  • Dave Zoia
    Dave Zoia Executive Director, Research

    Dave oversees content for the subscription service and its in-depth intelligence reports. He has covered the global auto industry for more than 30 years, most of that for Wards, where over the past decade he has led the transition from print to its award-winning digital products.

  • Tom Murphy
    Tom Murphy Managing Editor

    Tom Murphy is managing editor of WardsAuto.com. He leads selection of the Wards 10 Best Engines, Wards 10 Best Interiors and Wards 10 Best UX competitions. Tom grills year-round, never leaves home without a guitar pick, tends to a fish pond in his backyard and aspires to own a Jaguar E-Type someday.

  • Drew Winter
    Drew Winter Senior Content Producer

    Drew creates content for WardsAuto conferences and events, writes stories and does in-depth research for WardsAuto.com and Wards Intelligence. He was won numerous awards for his work in both print and digital media and has been covering the auto industry since 1978.

  • Steve Finlay
    Steve Finlay Senior Editor

    Steve is the editor of WardsAuto Dealer Business magazine and a senior editor for WardsAuto.com. His journalism career started 42 years ago as a crime reporter. A Michigan native, he likes fast cars, big lakes and cold days.

  • Doug Newcomb
    Doug Newcomb Senior Industry Analyst, Mobility

    Newcomb began his career in 1988 as editor of Mobile Electronics and has since become a respected expert on connected car and mobility. His writings and opinions have been included in a myriad trade and business media, including USA Today, Reuters, Los Angeles Times, Wired and most major TV networks.

  • Steve Bell
    Steve Bell Director of Market Research

    Steve is a strategy, marketing and technology advisor, analyst, speaker and commentator on the mobile Internet and the emerging IoT space. Steve has had an extensive career, working with Motorola in Germany, the U.K. and the U.S., developing an in-depth understanding of the mobile industry.

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