Advertising

Target on the Best Channels, to the Ideal Automotive Audience, at the Perfect Time

Over 100 years, WardsAuto has built a reputation for providing comprehensive coverage of OEM and supplier management, trends impacting automotive retail, as well as automotive technology and industry innovations. Increase brand awareness and drive audience engagement to your website with digital advertising solutions.

Brand eNewsletter Advertising

Attract and retain your desired audience by delivering engaging and informative content straight to their inbox. WardsAuto provides the chance to showcase your advertisements in our editorial newsletters, allowing your brand to be showcased among relevant content to the readers you want to reach. Our newsletters are targeted towards automotive consumers, providing valuable information that informs, educates and ultimately drives new business to your company. Harness the potential of our newsletters to captivate your audience, strengthen brand loyalty and drive meaningful results for your business.

Product Value Proposition
  • Drive brand awareness by attracting your target audience through relevant, editorial email content.
  • Generate audience engagement by showcasing your brand alongside Informa’s reputable content.
  • As third-party cookies are set to phase out, newsletter advertising is an excellent way to reach target audiences directly.
  • Newsletter advertising is an effective way to reach a targeted audience and promote products or services.
Product Objectives
  • Brand Awareness
  • Audience Engagement
  • Prospect Engagement

Brand Site Advertising

WardsAuto.com

Elevate your brand’s prominence and connect with your desired customers on reputable websites that they frequently visit. Our digital advertising solutions offered on the website present valuable prospects to augment brand recognition, enhance audience engagement, and nurture potential patrons throughout their expedition.

By placing your ads shrewdly on respected platforms, we assure your brand’s recognition and differentiate it from other rivals.

With the help of our strategic ad placements, visually striking designs, and compelling messaging, your audience’s focus can be captured and create a strong impression of your brand. Utilize our efficient on-site digital advertising solutions to enhance your reach and become a reliable authority in your field.

Product Value Proposition
  • Increase brand presence with viewability and by reaching your target audience.
  • Activate prospect engagement with captivating imagery that entice users to click-through.
  • Display Ads Support Brand Awareness & Visibility.
  • Display Ads Can be Easily Tracked to Measure Effectiveness.
Product Objectives
  • Brand Awareness
  • Brand Recognition
  • Product Promotion
  • Prospect Engagement
  • Prospect Nurture

Content Channel Sponsorship

By utilizing Content Channel Sponsorship with WardsAuto, your company can establish itself as a thought leader and create awareness for its products and services. This exclusive environment offers a competitor-free space for your brand to align itself with a relevant topic of your choice. Your brand will be showcased alongside our trusted editorial content, giving it a dedicated and appropriate platform to amplify its message. Through WardsAuto’s Content Channels, your brand can improve its visibility and gain credibility as an authoritative voice in the automotive industry.

Product Value Proposition
  • Competition-free approach to generating awareness by aligning with WardsAuto’s reputable editorial content.
  • Increase brand awareness and strengthen thought leadership by asserting your brand where your target audience searches.
  • Brand marketing alignment with WardsAuto.
  • Build brand affinity and contextual relevance based on content alignment with user browsing.
Product Objectives
  • Brand Awareness
  • Brand Recognition
  • Thought Leadership
  • Audience Engagement

In-Article Video Advertising

Envelop your audience in a mesmerizing audio and visual encounter using In-Article Video Advertising. With seamless integration within articles, it offers an excellent way to grab the attention of your viewers in a non-disruptive way and target a specific audience.

Through its ability to use storytelling, sight, and sound, In-Article Video Advertising becomes an optimal medium to keep your audience engaged and create a lasting impact. Gain a competitive edge and convey your message effectively to engaged users through this potent advertising format.

Product Value Proposition
  • Generate engagement and increase thought leadership with highly visual and interactive messaging.
  • Capture audience attention by placing your message in front of your target audience.
  • Accelerate a user’s path to engage with a highly interactive experience.
Product Objectives
  • Brand Awareness
  • Brand Recognition
  • Audience Engagement
  • Prospect Engagement

Native Advertising

Enhance the impact of your high-quality content investment by utilizing Native Advertising, which can be seamlessly integrated into relevant platforms. Our Native Ads include compelling headlines, captivating images, engaging body copy, and seamless links that direct your audience to your site’s valuable content. You can place these ads on Informa websites, popular social platforms, or across the web to effectively convey your brand’s message to a wider audience.

With Native Ads, your brand blends in with the surrounding content, creating an organic and non-disruptive user experience. This results in increased brand visibility and higher click-through rates. Upgrade your content promotion strategy by implementing Native Advertising and connect with your target audience in an authentic and natural manner.

Product Value Proposition
  • Increase brand presence with guaranteed viewability and audience reach.
  • Generate audience engagement by providing a seamless and optimized user experience.
  • Activate prospect engagement with captivating imagery and headlines that entice users to click-through.
Product Objectives
  • Brand Awareness
  • Brand Recognition
  • Audience Engagement
  • Prospect Engagement
WardsAuto.com

Rich Media Advertising

By incorporating Rich Media Advertising into your advertising strategy, you can elevate your brand’s presence and captivate your audience like never before. With visually stunning imagery and interactive features, you can easily engage with users and create a lasting impression.

With Rich Media Advertising, you can deliver powerful messages directly to your intended audience, allowing your advertisements to resonate on a deeper level. By blending captivating visuals and interactive components, you can create a truly immersive experience that enhances user engagement and reinforces your brand identity.

Product Value Proposition
  • Full rich media interactivity.
  • User initiated expanding canvas allows for extended viewability of videos, photos, animations, etc.
  • Seamlessly retracts after a set period, or if the user opts to close the ad.
  • Rich Media ads grab the attention of audiences and increase user engagement.
Product Objectives
  • Brand Awareness
  • Brand Recognition
  • Content marketing
  • Product Promotion
  • Prospect Engagement

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