AutoTech: Detroit




Welcome to AutoTech: Detroit

Championing the Future of Automotive

AutoTech: Detroit brings together the full automotive tech industry to immerse attendees in the future of automotive, by showcasing the newest tech and the latest vehicles. We gather the automotive and technology communities like no other event. 

On-Site Conference Hours
June 8 – 9, 2022
9:00AM – 6:00PM ET

Expo Hall Hours
June 8, 2022: 10:00AM – 5:00PM ET
June 9, 2022: 10:00AM – 4:00PM ET



AutoTech: Detroit is created by the industry, for the industry. Research is conducted at scale across the entire AutoTech ecosystem, made unique with the TU and Wards expert touch.


Our show is a celebration of developments and achievements within the automotive tech industry. During the event we will be hosting the Informa Tech Automotive Awards the Wards 10 Best Interiors & UX Awards, award-winning vehicle displays & tours, and Automotive Inspire Interviews.

WardsAuto Interiors & UX Conference
Wards 10 Best Interiors & UX

A Front Row Seat to the Future of Automotive

AutoTech: Detroit 2022 returns in-person this summer June 8 – 10 to the Suburban Collection Showplace. After our successful return to in-person in November 2021 with Automotive Tech Week, we return to our traditional time-slot of Summer 2022 for two days of invaluable on-site content.  

Our automaker community has been shaped over (almost) 100 years for Wards, and 23 years for TU-Automotive, and engaged throughout the year through the AutoTech: Trends community, TU-Auto, WardsAuto and Wards Intelligence.


On-Site Attendees


Industry-Leading Speakers


Sponsors & Exhibitors


& Tier 1s

2022 Event Speakers

What Our Speakers Had to Say About Returning to In-Person…

From a general perspective, I am excited about the possibility of in person interaction with peers from the automotive and related industries, as connections are best formed in a physical interaction. While digital has been a great vehicle for efficiency gains and enabling cross country, continent, etc. collaboration, physical interactions are still key.

From a specific content perspective, I am very interested in the outside of automotive OEM thinking around data and its usage. Balancing customer experiences around data privacy and security with value adding insights and products/services is key.

Martin RichenhagenStrategy & Digital Transformation, Porsche 

I am incredibly excited to gather face-to-face to exchange ideas in a more relaxed fashion that allows for back-and-forth conversations. There is immense value in randomly engaging with someone over a cup of coffee that cannot be replicated virtually.

Maria Neve, Vice President – Electrification & Sustainability, Donlen 

Remote work is filled with an endless array of back to back virtual meetings.  While efficient in their own regards, it misses the value of spontaneous interaction that comes from face-to-face discussions. I am looking forward to those random moments of inspiration that accompany more direct interaction and communication.

David Dowty, Head of North America – Free2Move, Stellantis 

What Can You Expect in 2022?

AutoTech: Detroit gathers the full automotive tech ecosystem from automakers to tier1s, from hardware to software suppliers, to discuss the latest trends driving the future of automotive.  

Day 1 Keynotes:

In-Vehicle Experiences & Electrification

Day 2 Keynotes:

Mobility & Infrastructure

Track: ADAS & Autonomous

LiDAR/ Radar/ Cameras
Testing & Validation
Behavioral monitoring

Track: Connectivity

Cockpit of the Future – Voice / HMI
Personalization/ Digitalization
Connected Vehicle Commerce
Subscription Services
V2X, Cloud, 5G, Edge
Mapping & Navigation
Localized services

Track: Mobility

First & Last Mile
Infrastructure/ Smart Cities
Autonomous Mobility
Business Models
Mobility Services

Vehicle Launches

Technology Demos

Analyst Clinics

Automaker Pavilions

Automotive Inspire Interviews

Award Winning Vehicle Tours

Awards Ceremonies

Drinks Receptions

Live Band

Start-Up Showcase

AutoTech: Detroit Champions the Future of Automotive

Want to know everything that comes with being an AutoTech Champion? With the AutoTech: Detroit Champion Pass, you will have complete access to everything needed to drive the future of automotive! During the show delegates will enjoy a variety of sessions and networking opportunities. Download the Show Brochure to find out more about what’s going on this year

2021 Event Highlights

AutoTech: Detroit 2021 (known as Automotive Tech Week) celebrated the best-of-the-best in Automotive! Our Exhibition Floor was buzzing with over 22 cars on display – including those who won a coveted Wards 10 Best.

Book your Grid Pass (Free Expo) to see the 2022 Wards 10 Best Interiors & UX cars on display!

Our Photographer was kept very busy! Check out the photos on Flickr by clicking the link below.

Automakers Attend AutoTech: Detroit 

Do you work for an Automaker?

Then you should be attending AutoTech: Detroit. Whether you are looking for the latest in trend analysis, to gain competitive edge, to meet with fellow industry peers, or the opportunity to demo the latest technology, we’ve got something for you. 

Senior Executives from Automakers/OEMs can benefit from enhanced learning and networking thanks to the VIP Experience. Before registration launches, please email to find out all you can experience at AutoTech: Detroit 2022.  

Automakers attend Automotive Tech Week

Sponsor AutoTech: Detroit

AutoTech: Detroit will gather 2000 attendees from across the full automotive tech ecosystem. Our audience is made up of Automakers (OEMs), Tier1s, Software & Hardware Suppliers, Startups, Automotive Press, members in the Academic and Government fields, and more.

Showcase your brand & product to a captive audience through Sponsorship, an Exhibition Booth, Product Demonstrations, or bring your Car!  

Participating in AutoTech: Detroit provides sponsors with unparalleled industry visibility. Read how VSI Lab’s found 2019 TU-Automotive Detroit [AutoTech: Detroit] helpful to them and their brand.  

“TU-Automotive Detroit [AutoTech: Detroit] has become the auto industry’s most important technology summit. TU-Detroit’s combined Conference and Expo…is the perfect venue for reaching critical mass. By the numbers, this event dwarfs anything else with thousands of delegates representing the greater automotive tech ecosystem…I also like the diversity of companies and delegates that attend TU-Detroit. From major OEM and tier one suppliers to the latest startups, has something for everyone.” 

VSI Lab’s Founder & Principal Phil Magney 

Want to Know More?
Complete the form below and our member of our team will be in touch.

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Contact the AutoTech: Detroit Team


Caroline Hicks

Reach out to me to find out how to become an event speaker.

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Sanjay Singh

Reach out to me to find out how to become an event sponsor.

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Freya Smale

Reach out to me to find out how to become a media partner.

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