Lead Services

Convert Qualified Automotive Leads with Our Experts at Your Side

To generate high-quality leads, you need to know the priorities of your target audience – this is just one of the ways WardsAuto can help. When you can employ a support team that, like you, deeply understands your client’s business needs, but is also expert in the latest marketing strategies and has access to behavioral data, conversion rates will soar.

View specific product details by selecting one of the solutions below.

Content Engagement Center

 

To enhance engagement and generate high-quality leads, create a user-friendly digital hub that offers extensive information on a specific topic. The platform should feature a multi-touch marketing campaign and a single-sign-on approach. With the freedom to engage at their convenience, prospects will spend more time with your content.

B2B customers need in-depth information to make informed decisions, which is where the Content Engagement Center comes in. It offers a wealth of valuable materials on a dedicated topic, making it easier for the audience to understand the problem they need to solve. The center streamlines multiple tasks into a single sitting.

Thanks to the single sign-on registration feature, marketers can track user behavior and intent, including repeat visits and duration of time spent on materials. This comprehensive data provides valuable insights that can aid sales follow-up and lead nurture strategies beyond basic registration information.

Product Value Proposition
  • Allows buyers to binge-consume content, removes friction and creates more qualified leads for marketers​.
  • Measure what truly matters — the time each person, and account, spend on every asset​.
  • Connect the client’s target audience with everything they need, in the moment and binge-ready​.
  • Understand whether the client’s marketing content was actually consumed, and which people and accounts consumed it​.
  • Empower the client’s sales team with lead intelligence to accelerate informed sales follow up​.
Product Objectives
  • Brand Awareness
  • Demand Generation
  • Lead Intelligence
  • Lead Generation
  • Lead Nurture
  • Lead Quality

Content Lead Touch

With lead nurturing campaigns, marketers can build relationships with potential leads and gather valuable insights to guide them through the sales funnel until they are ready to purchase. An effective email campaign educates leads, increases product awareness, and maintains brand visibility, especially for high-value products or services with a lengthy sales cycle.

Content Lead Touch is a targeted multi-touch marketing campaign that utilizes content marketing emails to develop and nurture high-quality leads. It selects a target segment of contacts from WardsAuto’s extensive database, analyzes their audience profile, and sends three personalized emails to encourage engagement and advance them to the next stage of the sales funnel. This program provides marketers with comprehensive lead and interaction data to inform sales follow-up and future marketing outreach.

Product Value Proposition
  • Strategically capture your target audience with relevant content delivered directly their inbox.
  • Optimize sales efforts by leveraging insights gained through lead tracking.
  • Gain understanding around what your audience needs and wants at key buying stages.
Product Objectives
  • Engagement
  • Lead Generation
  • Lead Intelligence
  • Lead Nurture
  • Lead Quality

Content Syndication

Leveraging the power of WardsAuto’s reputable brand channels, content syndication enables businesses of all sizes to distribute their content while capturing leads through user registration. B2B content syndication has proven to be a vital ingredient in generating leads, helping marketers grow their sales funnel with new prospects while increasing brand visibility, credibility, and trust with their target audience.

Through our comprehensive audience targeting, advanced lead filtering, and detailed reporting capabilities, we guarantee that our clients’ high-value content will reach and convert their desired audience. Embrace the benefits of content syndication and connect with your audience, keeping them engaged with your brand.

Product Value Proposition
  • Generate qualified leads through attracting customers with relevant content on high-traffic sites.
  • Engage with your target audience by showcasing expert content that informs decision-making.​
  • Increased efficiency in client lead generation efforts​.
  • Access to WardsAuto’s specialized audiences and influential B2B decision makers​.
  • Expanded access beyond the client’s CRM to reach new audiences and grow the sales pipeline.
Product Objectives
  • Audience Engagement
  • Audience Growth
  • Brand Awareness
  • Lead Generation
  • Prospect Engagement
  • Lead Nurture

Webinar Lead Touch

Webinars provide marketers with an excellent opportunity to deliver their message, increase their audience reach, and generate new leads. By implementing a Webinar Lead Touch program, marketers can enhance their return on investment by engaging leads immediately following the live event, thus further engaging prospects and encouraging action throughout the buyer journey.

To nurture leads, marketers use a multi-touch program, which includes additional content related to the webinar. This program not only enhances sales insights but also allows marketers to reach webinar registrants who didn’t attend the live event. With the Webinar Lead Touch program, non-attendees can be engaged by sharing useful information they missed, re-engaging their interests in the process.

The three-step program starts with delivering webinar registrants a series of emails to recap the event, followed by educational content related to the webinar and an executive summary PDF. The audience interactions with these emails are measured and shared with marketers, enabling them to prioritize the most engaged prospects and increase meaningful sales conversations in follow-up.

Product Value Proposition
  • Nurturing webinar leads.
  • Provide client with insightful data to prioritize their sales follow-up.
  • Reach webinar registrants who didn’t attend live to build relationships and establish trust.
  • Extending the life of webinar content by repurposing highlights into an executive summary PDF.
  • Lead nurture intelligence enables marketers to prioritize engaged prospects and identify prospects who require less nurturing and more straightforward selling.
Product Objectives
  • Asset Generation/Expand Asset Library
  • Engagement
  • Lead Generation
  • Lead Intelligence
  • Lead Nurture
  • Lead Quality

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