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The Journey to Software-Defined Vehicles

During the past 10 years, the automotive industry has undergone disruption like never before – and this is likely to continue for the next decade, and beyond. Autonomy, connectivity, and electrification (ACE) technologies are combining to bring automotive into a new mobility era with a bright future. However, the incremental changes and additional features introduced in vehicles during this period have dramatically increased vehicle complexity and amplified time-to-market pressures, development challenges and maintenance costs to an almost unbearable level for many vehicle manufacturers.
These challenges, combined with new technologies and shifting market dynamics are now driving fundamental change in how the automotive industry approaches designing, manufacturing, and delivering new mobility solutions. The resulting high level of innovation offers new revenue streams and profit-pool opportunities to a larger and more complex  automotive supply chain searching to find a new equilibrium.

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