Experience the cutting-edge automotive technology driving the future of the industry by securing a FREE Expo Pass*!

This pass grants you access to all of the innovate content and features available on the expo floor.
Join other leaders and influencers playing a key role in shaping the future of automotive technology and take part in the race towards progress.

*This pass does not include access to premium content sessions or lunch.

Free Show Floor Content Includes:


Panels & Presentations by:

Women Automotive Network





Center for Automotive Research (CAR)

Plug and Play




Panels & Presentations by:

Blueskeye AI






GO BIG Coaching & Communications

Plug and Play Pitch Competition

Wards100: A Retrospective Look at WardsAuto from 1924 – 2024

AutoTech: Detroit Exhibitors:

With your Expo Pass, you have complete access to our show floor filled with exhibitions from leading companies in the automotive technology space. Take a stroll through the hall to take a look at their latest products and services and make new connections.

green hills
SBD Media Partner

Award-Winning Vehicles On-Display

The 2024 Wards 10 Best Interiors & UX winning vehicles will be on display throughout the expo hall, giving you a unique chance to sit in, touch, and fully experience each vehicle in your own time.

Recognizing and Celebrating Award-Winning Automotive Interiors & UX

Now in its 15th year, the Wards 10 Best Interiors & UX list recognizes outstanding achievement in aesthetics, comfort, ergonomics, materials usage, fit-and-finish and user-friendliness of technology such as touchscreens, smartphone pairing, voice-control navigation, head-up displays and the effectiveness of driver-assistance technologies such as adaptive cruise control and blind spot monitoring.

Winners will be announced late April and honored June 6 at a special awards ceremony open to all registered attendees of AutoTech: Detroit.

COVESA & AutoTech: Detroit Networking Reception

COVESA and AutoTech: Detroit invite you to join us and our event sponsors for an evening of craft beers, wine, cocktails, appetizers, BBQ and networking after a long day at AutoTech: Detroit 2024.

This invitation-only reception is being held at the 5th of Novi located in Novi, Michigan the evening of June 5th from 5:30 -8:30 pm.

With more than 900+ expected to be in attendance, this is a great opportunity to learn more about the COVESA community, network and do business.

*You must be registered for AutoTech: Detroit to attend

Passcode: Collaboration

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