To enhance engagement and generate high-quality leads, create a user-friendly digital hub that offers extensive information on a specific topic. The platform should feature a multi-touch marketing campaign and a single-sign-on approach. With the freedom to engage at their convenience, prospects will spend more time with your content.

B2B customers need in-depth information to make informed decisions, which is where the Content Engagement Center comes in. It offers a wealth of valuable materials on a dedicated topic, making it easier for the audience to understand the problem they need to solve. The center streamlines multiple tasks into a single sitting.

Thanks to the single sign-on registration feature, marketers can track user behavior and intent, including repeat visits and duration of time spent on materials. This comprehensive data provides valuable insights that can aid sales follow-up and lead nurture strategies beyond basic registration information.

With lead nurturing campaigns, marketers can build relationships with potential leads and gather valuable insights to guide them through the sales funnel until they are ready to purchase. An effective email campaign educates leads, increases product awareness, and maintains brand visibility, especially for high-value products or services with a lengthy sales cycle.

Content Lead Touch is a targeted multi-touch marketing campaign that utilizes content marketing emails to develop and nurture high-quality leads. It selects a target segment of contacts from WardsAuto’s extensive database, analyzes their audience profile, and sends three personalized emails to encourage engagement and advance them to the next stage of the sales funnel. This program provides marketers with comprehensive lead and interaction data to inform sales follow-up and future marketing outreach.

Leveraging the power of WardsAuto’s reputable brand channels, content syndication enables businesses of all sizes to distribute their content while capturing leads through user registration. B2B content syndication has proven to be a vital ingredient in generating leads, helping marketers grow their sales funnel with new prospects while increasing brand visibility, credibility, and trust with their target audience.

Through our comprehensive audience targeting, advanced lead filtering, and detailed reporting capabilities, we guarantee that our clients’ high-value content will reach and convert their desired audience. Embrace the benefits of content syndication and connect with your audience, keeping them engaged with your brand.

Webinars provide marketers with an excellent opportunity to deliver their message, increase their audience reach, and generate new leads. By implementing a Webinar Lead Touch program, marketers can enhance their return on investment by engaging leads immediately following the live event, thus further engaging prospects and encouraging action throughout the buyer journey.

To nurture leads, marketers use a multi-touch program, which includes additional content related to the webinar. This program not only enhances sales insights but also allows marketers to reach webinar registrants who didn’t attend the live event. With the Webinar Lead Touch program, non-attendees can be engaged by sharing useful information they missed, re-engaging their interests in the process.

The three-step program starts with delivering webinar registrants a series of emails to recap the event, followed by educational content related to the webinar and an executive summary PDF. The audience interactions with these emails are measured and shared with marketers, enabling them to prioritize the most engaged prospects and increase meaningful sales conversations in follow-up.