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2018 SPEAKERS

MORNING CENTER STAGE DISCUSSION: How to Create Trust Inside and Outside Autonomous Vehicles

Creating trust is key to the acceptance of self-driving vehicles, but passengers are not the only ones who need to be persuaded. Drivers of conventional vehicles sharing the road – and pedestrians – must be convinced AVs always are aware and capable of responding appropriately to changing scenarios. The 2018 WardsAuto User Experience morning center stage discussion will feature a moderated dialog with OEM UX experts from Ford and Nissan and J.D. Power, on specific concerns people have inside and outside AVs and how they can be addressed.

Sam Abuelsamid
Senior Research Analyst
NAVIGANT RESEARCH

Moderator

Kristin Kolodge
Executive Director, Driver Interaction & HMI
J.D. POWER

John Shutko
Human Factors Technical Specialist for Self-Driving Vehicles
FORD MOTOR COMPANY

Melissa Cefkin
Principal Researcher – Human Centered Systems
NISSAN RESEARCH CENTER

AFTERNOON CENTER STAGE DISCUSSION: The Ever-Changing Cockpit of the Future

New technologies, concepts and customer expectations are changing the way we envision future cockpits almost daily. Participants will discuss the latest designs and philosophies about how drivers and passengers will interact with vehicles in the future.

John McElroy
Title
AUTOLINE

Moderator

Stefan Buerkle
Vice President, Sales
BOSCH

Speaker Name TBA
Speaker Title TBA
LEAR

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Title
COMPANY

Session A: Creating a Happier, Less-Stressful Life with AI in the Cockpit

Imagine vehicles that will allow you to go shopping just by looking at a store from the driver’s seat, do online banking or having your car develop a less-stressful commute by reading your emotions. Experts from Nuance and Harman will explain how combining AI with eye-tracking technology, facial recognition, voice print recognition, iris recognition, voice commands and mapping data can create new consumer experiences and happier, more productive commutes.

James Amend
Senior Editor
WARDSAUTO

Moderator

Adam Emfield
Principal User Experience Manager
NUANCE

Dr. Sven Kratz
Senior Principal Engineer/Senior Manager, Future Experience Team
HARMAN INTERNATIONAL

Session B: Innovations Outside the Automotive Industry

Automotive is moving fast, but most other industries have shorter lead times and fewer regulations. What are they up to, what can automotive learn from them and how might they impact future mobility? The implications for such things as wireless, smart home, and automotive verticals as well as trends in virtual reality, artificial reality, chatbots, messaging, streaming video and other topics.

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Title
COMPANY

Chris Schreiner
Director, User Experience Practice
STRATEGY ANALYTICS

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Title
COMPANY

Session C: How to Personalize a Shared Platform

Autonomy and connectivity are challenging the traditional relationship consumers have with personal mobility. Using examples from Hyperloop pods and aerospace, to more conventional examples, presenters will discuss how to personalize relationships with brands rather than vehicles and create portable profiles and new relationships that are secure and enduring. It’s all about addressing the auto industry’s transition from being a “product” to becoming a “platform”.

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Title
COMPANY

Theo Clavin
Creative Director
FROG DESIGN

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Title
COMPANY

Session D: Newest Tech and Concepts for Enhancing UX

Leading technology companies and cutting-edge innovators will share ideas on implementing new ideas that could greatly enhance the experience for drivers and passengers.

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COMPANY

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COMPANY

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COMPANY

Session E: Minimizing Distraction While Adding Features

Connectivity and competition among automakers to have the latest features is increasing the complexity of vehicle cockpits, leading to confusion and distrust among many consumer and adding potential distraction risks.  Panelists will discuss design strategies and mindsets that can reduce complexity and guide designers and engineers to simpler paths that will instill greater trust in connected vehicle ecosystems.

Steve Tengler
Principal
KUGLER MAAG CIE NORTH AMERICA INC.

Moderator

Lisa Southwick
Manager, UX & Quality
HYUNDAI-KIA AMERICA TECHNICAL CENTER

Jason Johnson
Director, User Experience Design
HARMAN INTERNATIONAL

Session F: Smart, Functional Materials, Morphing Controls

The User Experience comes in many forms. It can be tactile, visual, audible and more. Shape-shifting interiors, reconfigurable displays, multi-function buttons and transparent materials all can positively transform interiors and UX.

Richard Vaughan
Creative Director
CGT

Moderator

Jens Brandt
Head of ID & HMI for North America
CONTINENTAL

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Title
COMPANY

Session G: Deep Dives on Notable HMI’s for 2018

The HMI is not the entire vehicle user experience, but it is the centerpiece. In this session OEM presenters provide a detailed look at two of the most innovative and interesting HMIs in production.

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Title
COMPANY

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Session H: Safety and Biometrics

Biometric sensors can transform the user experience by using LED lighting to soothe or energize occupants and create driver alerts that do not startle or distract. They also aid self-driving systems. And, Biometric authentication through iris scanning can bring new levels of convenience, safety and security. Panelists will discuss specific examples of how biometrics currently are improving vehicle UX and how they will transform future mobility.

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Title
COMPANY

Michael Godwin
North American Director of Visible LED Products
OSRAM OPTO SEMICONDUCTORS

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Title
COMPANY

Reserve your seat today!

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