2020 WardsAuto UX Conference – Virtual Agenda

Day 1: August 18 – Day 3: August 20

Day 1 - Tuesday, August 18, 2020

10:50 am – 11:00 am

Welcome Remarks

KEYNOTE SESSIONS

11:00 am – 11:45 am

Opening Keynote Panel: Driving the Future of Automotive – Trends and Outlook that are Building a New Automotive Roadmap

  • What has the industry learned from Covid-19?
  • How will the need to get back to business in the “new normal” drive innovation and agility?
  • Will we see changes in how the industry collaborates following this global pandemic?
  • How will the industry adapt to deal with potential change in customer needs and wants?

11:45 am – 12:00 pm

Break – Meet the Speakers Session

Ask your burning questions in our virtual speaker room, visit some of our exhibitors or simply start networking!

12:00 pm – 12:20 pm

Partner Keynote Presentation

12:20 pm – 1:30 pm

Lunch, Networking and Exhibition Break

1:30 pm – 2:00 pm

Keynote Interview: Volkswagen’s Move Toward the Industrial Cloud

  • How will moving to the industrial cloud enhance innovation, investment and the sharing of data?
  • What concrete advantages will this move bring to VW’s efficiency and supply chain ecosystem?
  • How will moving towards the cloud strengthen partnerships, collaboration and modernization especially in the wake of Covid-19?

2:00 pm – 2:15 pm

Networking and Exhibition Visit

TRACK ROOMS – Choose Your Content from 5 Tracks (All Content will be Available On Demand!)

2:15 pm – 2:35 pm

TRACK 1: DATA
How is Data Commercializing the Automotive Market?

  • How are automakers looking to monetize their data in order to offset the provision for connected services?
  • How can the data which is being taken off the car support new business? What does a monetization strategy look like?
  • How can data plus analytics yield intelligence that can cross many markets – how can successful partnerships be formed?

2:15 pm – 2:35 pm

TRACK 2: SOFTWARE DEFINED VEHICLE
Managing a Million+ Vehicle Configurations for Software Updates: Staying Ahead of the Game

  • With the complexity of software and data management, what must the (OEMs / automotive industry) consider for software update orchestration?
  • How do you manage making sure that the right software goes to the right car?
  • How will OTA updates provide the foundation for new business models – what business opportunities are there for automakers in software defined cars?

2:15 pm – 2:35 pm

TRACK 3: INTERIORS
Creating New Aesthetics and Functionality with Advanced Materials

  • Latest applications for additive manufacturing
  • Are faux leather materials and textiles gaining?
  • How can we create healthier interiors for new sensibilities?
  • Transparent surfaces
  • Smart surfaces

2:15 pm – 2:35 pm

TRACK 4: ELECTRIFICATION
The Global Roadmap to Electrification

  • How can automakers prepare for potential changes to electrification incentives following the November elections? Are regulation likely to be a help or hinderance to US EV adoption?
  • To what extent will the coronavirus alter the trajectory of the advancement of EVs? How will the response differ between North America, China and Europe?

2:15 pm – 2:45 pm

TRACK 5: ROUNDTABLES
Data Utilization and Flexibility

  • How can automakers better manage their data to maximize its potential?
  • Can we combine flexibility and efficiency to better manage data to receive its maximum potential – increasing opportunities and decreasing risk?

2:35 pm – 2:45 pm

Networking and Exhibition Break

2:45 pm – 3:15 pm

TRACK 1: DATA
Panel Discussion: Data Flexibility – The Next Competitive Battle?

  • How are automakers managing the degree of data flexibility (fields, on-board calculations, latency, and other options) available in today’s TCUs (telematic control units)?
  • How can we benefit from the changing landscape, using the huge volumes of data generated by vehicles, and what is the best practice to select and profit from the most valuable data?
  • Can we combine flexibility and efficiency to better manage data to receive its maximum potential – increasing opportunities and decreasing risk?

2:45 pm – 3:15 pm

TRACK 2: SOFTWARE DEFINED VEHICLE
Changing Lanes: Monetizing on the Future of the Software Defined Vehicle

  • How will the rapid addition of millions more vehicle SLOCs correlate to reduced costs and indirect and direct monetization?
  • How will efforts to reduce costs up front, such as using hardware/systems on chip, limit automakers’ ability to keep pace during a steady and uncertain evolution?
  • How can the industry measure the ROI of introducing software at all levels of a vehicle to meet the needs of today, with the cost of being well-positioned to meet the unknown demands for fully-autonomous functions, transportation-as-a-service, rapid growth of AI, and more?

2:45 pm – 3:15 pm

TRACK 3: INTERIORS
Overlanding and Glamping: Adding Outdoor Space to Vehicle Interiors

  • Overlanding is a fusion of automotive enthusiasts and outdoorsmen; glamping is posh camping. How are these exploding trends offering huge opportunities for automakers and suppliers to literally expand the interior universe with a vast array of accessories and appliances, from expanding roofs and portable kitchens, to custom furniture and solar panels?

2:45 pm – 3:15 pm

TRACK 4: ELECTRIFICATION
Increasing EV Efficiency with Next Generation Power Electronics

  • What obstacles must be overcome in order to see GaN & SiC based components take prevalence over traditional silicon?
  • How can GaN reliability be increased while lowering production costs?
  • Will we see a move to the use of larger substrates in the near future?

2:45 pm – 3:15 pm

TRACK 5: ROUNDTABLES
Enhancing Production Customization with 3D Printing

  • How can 3D printing pave the way for industry 4.0 production?
  • What effect would widespread 3D printing capabilities have on the automotive supply chain?
  • When will we see a move towards production customization? What new business models will this create?

3:05 pm – 3:20 pm

Networking and Exhibition Break

3:20 pm – 3:45 pm

TRACK 1: DATA
Panel Discussion: Data Flexibility – The Next Competitive Battle?

  • How are telematics vendors and automakers managing the degree of data flexibility (fields, on-board calculations, latency, and other options) available in today’s Aftermarket Devices and TCUs (telematic control units)?
  • How can we make sure the right data is made available to the right data consumers across all makes, models and regions?
  • How can we benefit from the changing landscape, using the huge volumes of data generated by devices and/or vehicles, and what is the best practice to select and profit from the most valuable data?
  • Can we combine flexibility and efficiency to better manage data to receive its maximum potential – increasing opportunities and decreasing risk?

3:20 pm – 3:45 pm

TRACK 2: SOFTWARE DEFINED VEHICLE
Managing the Complexity of Millions of Connected Vehicles on a Global Scale

3:20 pm – 3:45 pm

TRACK 3: INTERIORS
Creating Brand Identities with Haptics, Acoustics, Colors, Materials and Finish

  • Application driven design with a touchy-feely passenger experience
  • Buttons or no buttons? What does the consumer want, and how do we measure distraction over assistance?
  • Touch control and haptics
  • Standardization of haptic technology and market fragmentation
  • Hardware to software interfaces – understanding the potential role of touch activation and responsive surfaces in the connected car

3:20 pm – 3:45 pm

TRACK 4: ELECTRIFICATION
Creating a Sustainable Electric Vehicle Supply Chain

  • What strategies can ensure suppliers are all benefiting from the electric ecosystem?
  • How can industry players adopt different capabilities in order to maintain their position within the supply chain?
  • To what extent could OEMs lose control over the electric vehicle value chain and how could automaker platform collaboration limit control loss?

3:20 pm – 3:45 pm

TRACK 5: ROUNDTABLES
AI and Analytics

  • How is AI and Machine Learning assisting in making the vast amount of data that is now being generated usable?
  • What impact will real-time data analytics and IoT have on the connected car experience?
Day 2 - Wednesday, August 19, 2020

10:45 am – 11:00 am

Welcome Remarks

KEYNOTE SESSIONS

11:00 am – 11:20 am

11:00 am – 11:20 am

Shared Mobility in the Age of Social Distancing

  • How can MSPs pivot their operating model to ensure consistent revenue while maintaining passenger safety?
  • What can mobility companies do to overcome barriers to consumer adoption of shared mobility services?
  • Are insurers prepared for the new normal mobility model?

11:20 am – 11:30 am

Networking Break and Exhibition Visit

11:30 am – 12:15 pm

Collaboration and Innovation: How Can Interior Designers, UX Designers and ADAS Engineers Communicate Better?

  • With side mirrors and rear-view mirrors being replaced by cameras, can we agree on the best spots to place the camera output screens?
  • How do we make driver alerts more informative and less annoying?
  • Do we standardize how AVs communicate with pedestrians and human drivers?
  • How do we improve communication between our various disciplines to make better, smarter vehicles?

12:15 pm – 1:30 pm

Lunch Break – Meet the Speaker

Ask your burning questions in our virtual speaker room, network or visit some of our virtual exhibitors!

1:30 pm – 1:50 pm

Fueling Innovation and Design with a User-Centric Approach

  • How are automakers bringing new technologies and services together that are not only usable but also add value to the customer enhancing their in-car experience?
  • Are automakers choosing a customer first or design first approach? What is the best way to combine the digital with the physical?
  • What does the future hold for UX and will automakers favor UX interior design above all else?

1:50 pm – 2:00 pm

Setting the Scene – Where Are We Now and Where Are We Going? Understanding the Impact of Mobility on the Automotive Industry

  • What will mobility services look like in the “new normal”? Will demand for mobility services go down and will car sharing replace public transport?
  • How can we bring technology together to make transportation more efficient and effective?
  • Post Covid-19, will mobility services be more important to keep governments on their environmental targets?  What bio safety measures must be put in place in order to convince and reassure the general public?

2:20 pm – 2:30 pm

Networking Break and Exhibition Visit

TRACK ROOMS – Choose Your Content from 5 Tracks (All Content will be Available On Demand!)

2:30 pm – 2:50 pm

TRACK 1: ADAS & AUTONOMOUS
LiDAR Driving the Autonomous Car

  • Will autonomous vehicles ever become fully LiDAR reliant? Should OEM’s avoid over-reliance on LiDAR systems? Is LiDAR worth the funding?
  • How can LiDAR and HD maps even work compatibly?

2:30 pm – 2:50 pm

TRACK 2: USER EXPERIENCE
HMI Strategies

  • Voice is the biggest platform shift in automotive since the smartphone. How will voice recognition through machine learning and rise of in-car personal assistants enhance the user experience?
  • As the number and size of screens increase in the vehicle, will voice technology be the best way for the driver to interact and how will this work if there are multiple screens and users in the vehicle?
  • How big a role can HUDs play?
  • How can automakers transform the in-car infotainment experience to make it more innovative, appealing, responsive and interactive to their customers thus differentiating themselves from their competitors?

2:30 pm – 2:50 pm

TRACK 3: INTERIORS
New Concepts and Technology for Enhancing Interiors

  • How is Human-Centric Lighting (HCL) taking LED technology and interiors to a new level?
  • How is lighting pushing the boundaries to create new possibilities for design and product differentiation?
  • Innovations that are improving the passenger experience while providing safety and comfort

2:30 pm – 2:50 pm

TRACK 4: MOBILITY
Shared Mobility – The Development of the Ridesharing Interior

  • Passenger first vehicle experience – as we move up the AV levels, how might the design approach need to evolve to focus more on the passenger than the driver?
  • Understanding passenger interaction and the influence on the interior in a ride sharing scenario
  • Serviceability of materials as we move towards shared mobility models
  • How are materials evolving to account for the heightened need for durability?
  • How does the design of the interior need to change to facilitate the ability to refresh quickly with a shared vehicle?
  • What can we learn from other mass transit tech companies – aviation, rail etc.

2:30 pm – 2:50 pm

TRACK 5: ROUNDTABLES
Building a Better UX: New Tools and Strategies

  • What are the main issues slowing the design process?
  • What are the biggest challenges for today’s UX designers?
  • What tools and methodologies can help UX designers create better products faster?

2:50 pm – 3:00 pm

Networking and Exhibition Break

3:00 pm – 3:20 pm

TRACK 1: ADAS & AUTONOMOUS
Safety Systems for Level 2-Plus and Above

  • How are safety systems evolving to give drivers and passengers more freedom to move about the cabin while still being able to protect them in crashes when they are out of position or sleeping?
  • What are the best cabin-monitoring and sensor strategies for these use cases?
  • What new partnerships and supply chains are evolving from these new requirements?

3:00 pm – 3:20 pm

TRACK 2: User Experience
Automotive Meets Finance – The Rise of Auto Fintech

  • With in-car payments on the rise, how is fintech making an impact on the auto industry?
  • What is the future of E-Wallets, and will it give way to blockchain and cryptocurrency?
  • Connected car commerce is a billion-dollar opportunity. What do automakers need to do to ensure they get a share of this lucrative market?
  • What commercial collaborations need to take place to go beyond the usual pay at pump, tolls and parking payments that most drivers are already do?

3:00 pm – 3:20 pm

TRACK 3: INTERIORS
The Rise of Cabin Sensing and Related Technologies

  • How to combine artificial intelligence with sensors, cameras and biometric data to determine not only the occupant’s physiological state, but their emotional state as well.
  • Mood-aware technologies through multi-sensor approach
  • Rapid detection of distraction, drowsiness and fatigue.
  • Creating a personalized environment for each occupant with customized stimuli, including climate, lighting, fragrances, audio
  • Offering customized on-demand services such as podcasts, in-car exercise programs, seat massages.

3:00 pm – 3:20 pm

TRACK 4: MOBILITY
Creating a Long Term Profitable and Sustainable Mobility Business Model

  • What more must be done to secure MaaS’ place as a replacement to vehicle ownership?
  • The generic shared mobility business model is not profitable. What must change to counteract this? Who bears the burden of ensuring profitability and sustainability?
  • How can micro mobility distance itself from shared mobility? Given the decreased necessary capital for micro mobility, is this key to providing last mile transportation?

3:00 pm – 3:20 pm

TRACK 5: ROUNDTABLES
What Will the “New Normal” Look Like for Shared Mobility and Public Transport?

  • How can MaaS ensure a more environmentally and sustainable future?
  • Will we be able to lure urban passengers back to public transport?
  • Will ride hailing become the new normal?

3:20 pm – 3:30 pm

Networking and Exhibition Break

3:30 pm – 4:00 pm

TRACK 1: ADAS & AUTONOMOUS
Challenges and Opportunities – The Next Steps in the Evolution of the Connected Car

  • How to overcome the challenges of sensor, connectivity and distribution
  • Optimizing ADAS and infotainment applications
  • Building an optimized network with best-of-breed elements through advanced intelligent in-vehicle architecture

3:30 pm – 4:00 pm

TRACK 2: USER EXPERIENCE
Measuring Desirability – How Can Automakers Keep Car Buying Emotive?

  • How do consumers understand new technology in today’s vehicles?
  • Do the general public like all this new tech and is it really bringing the driving experience to a new level or is the experience the same just done a different way?
  • How can automakers measure desirability in the car? Can UX bring about a new equation of desirability?
  • With every car doing so much how can automakers focus on the personal experience?
  • How sensors are not only reshaping the interior of the car but also changing the driver’s experience

3:30 pm – 4:00 pm

TRACK 3: INTERIORS
How Can Designers Future Proof Interiors?

  • Creating user-centric interiors and experiences for consumers accustomed to the 2-year product cycles of consumer electronics requires a change in culture and new tools and methodologies. It’s not just about adding new features anymore; it’s about doing things like bringing customers into the studio, observing them as they interact with vehicle simulators and with futuristic concepts and sketches.
  • How can designers and design studios adapt to such changes?
  • What tools can be used?
  • What can be learned from other industries?

3:30 pm – 4:00 pm

TRACK 4: MOBILITY
Panel Discussion: Smart Cities and the Value of Public-Private Partnerships

  • How can companies and administrative departments collaborate to ensure the advancement of smart cities?
  • Public-private partnerships are key to developing smart city initiatives, but one side is always catching up with the other. What must happen to change this?
  • How can entry into public-private partnerships be eased?

3:30 pm – 4:00 pm

TRACK 5: ROUNDTABLES
The Future of Smart Surfaces

  • Understanding the potential role of touch activation in the connected car
  • When will we see widespread usage of intelligent materials and responsive surfaces?
Day 3 - Thursday, August 20, 2020

10:55 am – 11:00 am

Welcome Remarks

KEYNOTE SESSIONS

11:00 am – 11:45 am

The Complexity and Layered Landscape of Cybersecurity

  • Are sensors being developed and installed in cars too quickly? What are the consequences?
  • Should OEMs install their own security for each component or rely on suppliers?
  • Discover whether blockchain is the potential solution for suppliers and OEMs

11:45 am – 12:00 pm

Break and Meet the Speakers Session

12:00 pm – 12:20 pm

Keynote Presentation

12:20 pm – 1:30 pm

Lunch Break

Take a breather, get some fresh air and refuel for an afternoon of interesting talks and education.

1:30 pm – 1:50 pm

How Will Voice Technology Reshape the Future of the Automotive Industry?

  • What are the trends driving voice AI and how will they affect the automotive industry in the “new normal”?
  • Will voice lead in-car applications and will automakers now adopt a voice first strategy?
  • How will voice interaction enhance the user experience and create brand loyalty?

1:50 pm – 2:00 pm

Break

Get up, get a coffee and shake off!

2:20 pm – 2:30 pm

Networking Break and Exhibition Visit

TRACK ROOMS – Choose Your Content from 5 Tracks (All Content will be Available On Demand!)

2:00 pm – 2:20 pm

TRACK 1: ADAS & AUTONOMOUS
User Intervention and Interaction – Guiding Your Design to be More Efficient and Effective

  • Is there need for more testing and measuring on driver understanding and intervention?
  • Has the ADAS user interface become too complicated and confusing? Is there a need for consistency of how OEMs are approaching different suits of functionality?
  • Are ADAS Systems keeping drivers safer or causing more distraction?
  • Take over issue – is this a case for moving straight to Level 5?

2:00 pm – 2:30 pm

TRACK 2: SOFTWARE DEFINED VEHICLE (PART 1)

  • As hardware begins to enable increasingly dominant software, what more can OEM’s do to ensure technical cohesion in the vehicle?
  • How can software companies capitalize on this trend to work directly with automotive manufacturers in the future?
  • What developments to connectivity and IoT information will the software defined vehicle create?
  • How can OEMs benefit from these software innovations?

2:00 pm – 2:20 pm

TRACK 3: CYBERSECURITY
Deep-Level Software Security

  • As vehicle self-repair capabilities increase what more must be done to ensure OTA updates are not hindered?
  • How great is the need for security software modularity?

2:00 pm – 2:20 pm

TRACK 4: DISRUPTORS & INVESTMENT
From Startup to Automaker – What’s the Best Way to Integrate a Startup into a Traditional Business?

  • The need for an “out of box” business model to retain and motivate a newly integrated startup
  • Getting a cross functional team together to work innovatively and efficiently
  • Should startups be integrating into a traditional automakers way of life, or should the separation always exist in order to stimulate innovation?

2:00 pm – 2:30 pm

TRACK 5: ROUNDTABLES
What Impact will Biometrics Have Post-Covid 19?

  • Will biometrics prove to be the force of change in the automotive industry?
  • How will biometrics enhance safety and security?
  • What impact will privacy and consent issues play?

2:20 pm – 2:30 pm

Networking Break

2:30 pm – 2:50 pm

TRACK 1: ADAS & AUTONOMOUS
Testing & Measuring the Autonomous Vehicle

  • How ‘safe’ does an AV currently have to be?
  • Understanding current safety assessment and verification processes
  • Is simulation testing the key to AV homologation?
  • What will be the effect of the March UNECE regulations on homologation? How do the regulations hinder level three developments, and how can OEM’s overcome this?

2:30 pm – 3:00 pm

TRACK 2: Software Defined Vehicle
Part 2

  • As hardware begins to enable increasingly dominant software, what more can OEM’s do to ensure technical cohesion in the vehicle?
  • How can software companies capitalize on this trend to work directly with automotive manufacturers in the future?
  • What developments to connectivity and IoT information will the software defined vehicle create?
  • How can OEMs benefit from these software innovations?

2:30 pm – 2:50 pm

TRACK 3: CYBERSECURITY
Understanding the Impact of Increasing Levels of Autonomy on Cyber Risks

  • What cybersecurity issues need to be resolved to ensure L2 & L3 autonomous reliability
  • How is cyber-resilience measured? How are attacks defended? What more can be done to decrease vehicle vulnerability?
  • What unique challenges do V2X systems pose to autonomous vehicles? How will teleoperations help and hinder this risk?

2:30 pm – 3:00 pm

TRACK 4: DISRUPTORS & INVESTMENT
An ACES Investment Study (Part 1)

  • Which ACES areas are seeing the greatest funding? And where is this funding coming from?
  • As technology becomes more expensive what effect will this have on investments?
  • How do US investments compare with that of Europe and Asia Pacific

2:30 pm – 3:00 pm

TRACK 5: ROUNDTABLES
The Impact of Covid-19 on Customer Relationships

  • How can digitization allow for a wider customer base?
  • Could subscription models and contactless delivery be a necessity in the new normal?

2:50 pm – 3:00 pm

Networking Break

3:00 pm – 3:20 pm

TRACK 1: ADAS & AUTONOMOUS

How Autonomy, Connectivity and Machine Learning are Driving the Future of Agriculture

  • What can the automotive industry learning from an industry that has been using highly automated vehicles for over a decade?
  • How has the agricultural industry overcome many of the same self-driving technology challenges car manufacturers are facing today?
  • How real-time data sharing enabled by IoT and connectivity creates better ways of conducting important tasks?
  • In what way is machine learning unlocking opportunities for farmers to make more accurate decisions at tremendous scale?

3:00 pm – 3:20 pm

TRACK 2: SOFTWARE DEFINED VEHICLE

Digitalization of the Industry

  • Is software where the real disruption is taking place in the automotive industry?
  • How are automakers using software to define the user experience?
  • What is the best way for automakers to manage all the different software brands effectively?

3:00 pm – 3:20 pm

TRACK 3: CYBERSECURITY
Cybersecurity – Who or What is the Weakest Link?

  • The more cars become connected the more chance of a hack, but what is the weakest link, and how are we dealing with it?
  • The convenience for more technology and the seamless user experience in cars is huge but at what cost?
  • As the industry speeds down the technology highway, Government and Infrastructure lags – will hackers gain access via poorly secured traffic lights, charging spots etc?

3:00 pm – 3:30 pm

TRACK 4: DISRUPTORS & INVESTMENT
An ACES Investment Study (Part 2)

  • Which ACES areas are seeing the greatest funding? And where is this funding coming from?
  • As technology becomes more expensive what effect will this have on investments?
  • How do US investments compare with that of Europe and Asia Pacific?

3:00 pm – 3:30 pm

TRACK 5: ROUNDTABLES
Developments in ADAS

  • What more can be done to ensure consumer understanding of ADAS functions?
  • How is data helping to develop the next generation of assistance systems?

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