2020 Informa Tech Automotive Group Speakers

The Automotive Tech Week 2021 speaker list will be announced April 2021.

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Share Now
Olivier Reppert, CEO, Share Now

Olivier Reppert,
Share Now


Oliver Reppert took over as CEO of SHARE NOW, which emerged as one of a total of five mobility services from the mobility joint venture between the BMW Group and Daimler AG, in February 2019.

From October 2016 to January 2019, he was CEO of the car2go Group GmbH. He has been working at Daimler since 1998 and has gained comprehensive experience in the areas of sales, marketing and communications.

Born in Strasbourg in 1974, the Frenchman studied at the University of Applied Sciences Offenburg and the Louis Pasteur University in Strasbourg. Since November 2014, the father of three children has been Head of Brand and Product Management at smart as well as a
member of the smart management team.

Simon Broesamle, Chief Business Development Officer, Share Now

Simon Broesamle,
Chief Business Development Officer,
Share Now


Dr. Simon Broesamle is the Chief Business Development Officer (CBDO) at SHARE NOW  overseeing strategy and expansion of the company.  He is an expert in new business models and innovations in the field of mobility.

Prior to joining Share Now, Broesamle served as Chief Customer Officer at ReachNow in Seattle, WA, USA responsible for all customer facing activities and product management.

Before that, he was BMW Group’s Global Head of Market Development for On-Demand Mobility. In that role Broesamle led the initial ReachNow launch in April and the implementation of new mobility services worldwide. Broesamle holds a Ph.D. in leadership and marketing from the University of St. Gallen in Switzerland.

Augustin Friedel, Intermodality Strategy, Volkswagen Passenger Cars

Augustin Friedel,
Intermodality Strategy,
Volkswagen Passenger Cars


Augustin Friedel is responsible for the intermodality strategy at Volkswagen Passenger Cars. Intermodality services at Volkswagen are defined as customer centric offerings in the three segments of Vehicle on Demand (VoD), Mobility on Demand (MoD) and Logistics. On the agenda are topics like car sharing, micro mobility, ride hailing or shuttle services.

Before joining Volkswagen, Augustin was responsible for building and developing several MoD (e.g. Uber, ioki) and logistics (e.g. ZipJet) services in European cities. He is the founder of the online mobility magazine GetMobility, which was acquired by Deutsche Bahn in 2018. He has a Dipl.-Ing. degree in Mechanical Engineering from Technische Universität München (TUM) and spent some time at the Massachusetts Institute of Technology (MIT).

Anders Wall, Chief International Officer, GreenMobility

Anders Wall,
Chief International Officer,


Experienced sales executive with in-depth knowledge on chain operations. Motivated by developing brands and product offerings within consumer products, building supplies and home fixtures. Core focus is the interaction with customers to understand their needs and connect corporate strategy with operational practice to create results. I am commercially astute and have a broad experience in operations across functions.

Chain rollout in Northern Europe, sales management in the EU and USA. Production and sourcing experience from China & Taiwan.

Specialties: Business development, strategy, sales, BtB, chain management, lifestyle, consumer durables, building supplies, marketing, optimizing processes, retail, luxury, consumer, negotiation, franchise.

Morten Rynning, Chairman / Co-founder, ShareBike / CityQ

Morten Rynning,
Chairman / Co-founder,
ShareBike / CityQ


CEO and founder of the urban mobility company CityQ and co-founder of Sharebike.
Rynning has for 25 years been an entrepreneur and investor to several Scandinavian technology start ups.
Most of these start ups have used new technology to challenge traditional business model in another industry.

As with CityQ and Sharebike – where micro mobility and connectivity is changing the automotive and transportation industry towards mobility as a service (MaaS).

CityQ will be a smart 4 wheel ebike – to bridge car and ebike – with built-in IT-platform and computer on board for connectivity and autonomous driving. More info www.cityq.biz

Sharebike delivers private/public sharing platform and wireless charging infrastructure for ebikes, escooters and CityQs in Northern Europe. More info www.sharebike.com

Vitus Ammann, Senior Adviser Digital Transformation, Swiss Federal Railways

Vitus Ammann,
Senior Adviser Digital Transformation,
Swiss Federal Railways


Senior Advisor for Digital Transformation at Swiss Federal Railways (SBB). He supports management and project teamsi in the development and digitization of future mobility solutions and leads the Blockchain Network Group within SBB. He holds an MBA from the University of St.Gallen (HSG) and is lecturer at the Lucerne University of Applied Sciences. His expertise is centered around Customer Insights and Marketing, Digital Transformation and Business & Strategy Development.

Before joining SBB in 2018 he served as Chief Marketing Officer in one of the first Fintech-Start-ups in the Crypto Valley, the global blockchain hotspot in Switzerland, as Strategic Partnership Manager at Credit Suisse and American Express and for over 15 years in executive marketing and sales roles at Unilever in Switzerland, Hungary and Italy.

He is married and father of 3 adult children and lives in Zug, Switzerland. He loves classical music, wintersports, biking and piloting private aircrafts.

Ruter AS
Endre Angelvik, Vice President Mobility Services, Ruter AS

Endre Angelvik,
Vice President Mobility Services,
Ruter AS


Innovation and change driven by technology has been the core of Endre’s work. He started as co-founder of a startup, and later worked for both large and small organizations with technology, development and innovation. He came to Ruter 6 years ago, where he now works with mobility for the future, trying to bring new opportunities and services to the market. By nature he is a technology optimist, and thinks it is more important to create the future we want, than to wait for it to arrive.

Ulf Ceder, Senior Research Manager, Transport Systems, Scania

Ulf Ceder,
Senior Research Manager, Transport Systems,


Ulf Ceder has a long experience from automotive and transport industry with many different positions within Scania. Prior experience includes business development, strategic IT, and future research.

Latest five years he has been leading the research and Innovation within the field of future mobility systems and solutions. He is is engaged in many research and innovation projects, projects and programmes.

He is selected as board member in the Swedish innovation program ViableCities, Co-director at the competence center ITRL (Integrated Transport Research Labs) at KTH. At EU level he is engaged in the ETPs  ERTRAC and ALICE.

He is passionate about technology transformation and business innovation and particularly in bridging the gap between, business and technology and to understand the transformation of the transport and mobility system

Stefan Deix, Director, EUCAR

Stefan Deix,


Stefan Deix graduated as physicist at the University of Vienna. Since 2015 he has been Director of EUCAR, the European Council for Automotive R&D. EUCAR members are the major European passenger car and commercial vehicle manufacturers. The European automobile manufacturers are the largest private investors in R&D in Europe with over €53 billion investment per year. Stefan Deix was Director for Research & Innovation at CLEPA (European Association of Automotive Suppliers) facilitating the Research and Innovation Working Group activities. Before that he was working at AIT Austrian Institute of Technology in the Department Mobility. He was appointed research coordinator for Austria, research area leader for road safety and elected Chairman of the research coordinators at FEHRL (Forum of European Highway Research Laboratories).

Rich Strader, VP for Mobility Product Solutions, Ford Motor Company

Rich Strader,
VP for Mobility Product Solutions,
Ford Motor Company


Strader oversees Ford Mobility’s product solutions group, which is responsible for leading the design and development of the technology underpinning Ford’s mobility business. That includes development related to connectivity, the FordPass platform, vehicle management as a service, and transportation as a service.

Since joining Ford in 1992, Strader has held a number of information technology positions. He served as Ford’s director of Enterprise and Emerging IT, where he was responsible for a portfolio that included Innovation, Connected Vehicle, Connected Consumer, Autonomous Vehicle, Mobility Solutions, and Data Insight & Analytics.

Additionally, Strader served as the head of Ford’s Technology Services India centre in Chennai, India, where he oversaw application development, shared services and program delivery within the Asia Pacific region. He was also chief information officer for Volvo Car Corporation, with responsibility for overall IT operations, including infrastructure, operations, maintenance, new development, new ventures (divestitures and acquisitions) and associated financial and personnel activities.

As manager of In-Vehicle Systems, Strader launched the SYNC Service Delivery Network and all the IT infrastructure used to support the first two generations of the software platform.

Prior to joining Ford, Strader was the president of Applied Processing Systems, Inc. He also held software programming positions at other outside businesses.

Strader earned his Bachelor of Science in Computer Engineering at the University of Michigan.


Avinash Rugoobur, President & Chief Strategy Officer, ARRIVAL - Electrification

Avinash Rugoobur,
President & Chief Strategy Officer,


Experienced executive who has delivered groundbreaking industry impact.

Worked worldwide, founded and led teams in tech, product development, business development, marketing, innovation and strategy.

Nikola Motor
dane-davis-cto-nikola-motor-company-- Electrification

Dane Davis,
Nikola Motor Company


Dane Davis, Nikola’s Chief Technology Officer, oversees control teams including vehicle, body, battery, ADAS and human interface systems. He also oversees the Functional Safety activities and requirements management activities.

Prior to Nikola, Dane Davis was co-founder and CTO of Stored Energy Solutions which developed and produced parallel Hydraulic Hybrid solutions. Transmissions were developed and sold into the Class 8 trucking industry. He lead controls activities and all mechanical engineering activities. Dane has also held many lead engineering roles in a variety of markets including commercial trucking, off road vehicles, construction equipment, and heavy duty specialty equipment. Dane’s focus has been on integrating technology into industries that have been reluctant or slow to change.

Dane has 14 years of Engineering experience and is a proud graduate of Brigham Young University-Idaho with a B.S. in Mechanical Engineering

Karma Auto
Stefan Gudmundsson, Chief Innovation Officer, Karma Automotive- Electrification

Stefan Gudmundsson,
Chief Innovation Officer,
Karma Automotive


Executive Engineering/R&D management, Market Development, Project and Product Development, expert with decades-long international experience in IoT/M2M, Automotive, Telecom, IT, TSP, SAAS, Transportation, and high tech industries.

Internationally recognized Cloud/IoT/Connected Car/Telematics/Infotainment expert with global expertise in the Automotive, Connected Car, Telematics, Infotainment, IoT/M2M, SAAS, ITS and Wireless industry.

Specialties: Cloud/SAAS, Connected Car and Telematics expert, Infotainment, IoT/M2M, Wireless, Product Management, Project Manager, Market Development, Development & R&D Manager, People & Team Management, Personnel Management, Start-up’s, CI/CD Agile development, Computer and Electronic design, Embedded software, Product and Project Lifecycle Process design, QA and APQP implementation, Key Account Management and Customer Interaction, International customer and team management, Expertise in product development, requirements, documentation, bug tracking & CM tools, IT infrastructure: Servers, LAN, WAN, Satcom, Application and Web Servers.

Ganesh Iyer, Managing Director & CIO, NIO- Electrification

Ganesh Iyer,
Managing Director & CIO,


Ganesh Iyer is the Managing Director of NIO in the U.S. and Executive Vice President and Global CIO.  He is a business-savvy CIO and Digital development and operations Exec with over 30+ years of experience delivering proven results in various industries including Autonomous Tech, Hi-Tech, Manufacturing, and Telecom.  He’s recognized for re-booting digital organizations in emerging and global markets and is an expert at change management and building relationships across the organization to achieve company goals.

Previously he held the role of Vice President and CIO at Tesla Motors for nearly 5 years. He led Tesla’s E-Commerce, Home Grown ERP, Service Operations, and Business Intelligence systems.  Prior to Tesla, he led senior IT leadership roles at VMWare, Juniper Networks, WebEx, Electronic Data Systems (EDS), and Tata Consultancy Services (TCS).

Ganesh has a BS degree in Chemical Engineering with a minor in mathematics from Regional Engineering College, Calicut in India.

Faraday Future
robert-kruse-senior-vice-president-of-product-execution-faraday-future-- Electrification

Robert Kruse,
Senior Vice President of Product Execution,
Faraday Future


Robert “Bob” Kruse, Jr. is senior vice president, product execution at Faraday Future. Bob is responsible for leading the entire product development, engineering and manufacturing teams at FF. An automotive industry veteran with over 30 years of experience at GM and other consulting and start-up companies, Bob recently served as CTO at both Karma and Qoros to lead all product development and advanced technology. At Karma, Kruse lead the engineering team that launched Karma’s award-winning Revero luxury electric vehicle in 2017, and the company’s newly announced 2020 Revero GT.

Bob’s career is largely shaped by 31-years at General Motors. There, he led the team that executed the Chevrolet Volt and the development of the largest battery testing facility in North America. As a senior GM executive, Bob developed vast experience with lean engineering and manufacturing techniques, leading teams that engineered some of the most successful vehicles in the company’s history. Kruse was also the Co-Founder and Co-Director of the GM/University of Michigan Advanced Battery Coalition for Drivetrains, a partnership created to accelerate the design and testing of advanced batteries for electric vehicles.

Kruse earned a M.S. in Management from the Massachusetts Institute of Technology as a Sloan Fellow, a B.S. in Electrical Engineering from the Missouri University of Science and Technology and serves on its Engineering Advisory Board.


Chris Moyer,


Chris Moyer became IT vice president and Chief Technology Officer for Exelon in January 2019.  He has overall responsibility for enterprise-wide architecture, infrastructure, operations and applications.  His team defines and implements the company’s technical vision and strategy.  Professional History Chris previously served as vice president and general manager for DCX Technology, responsible for the company’s security services business.

Prior to this role, he was an HP Fellow and chief technology officer at Hewlett-Packard Enterprise Services where he set technical direction for HP’s broad portfolio of services and led applied research activities.  He spent more than 25 years providing thought leadership and building innovative business and technology solutions for clients across multiple geographies and industries.
Chris has held leadership roles in application development, workplace, cloud and integration serving commercial and public sector customers.  He has supported clients around the world and has lived in the UK, Japan and the US.
His passion for innovation and harnessing technology to improve business and customer experiences is fueled by the ability to build high-performance teams, integrate partners into solutions and use iterative delivery models. Education Chris has a Bachelor of Science degree in Business Administration from Central Michigan University and is a member of the Institute of Electrical and Electronics Engineers. Family Chris and his wife, Robin, live in Chicago.  They have two daughters.

Daniel Kok, Global xEV Architect, Ford Motor Company- Electrification

Daniel Kok
Global xEV Architect,
Ford Motor Company


Visionary Engineering Leader with an outstanding record of achievement in the conceptual design, development and launch of innovative, complex industry-first automotive systems – to time, quality and budget. Broad exposure to change management through implementation of new cross-functional systems. Driven and intuitive, with ability to engage at all levels across organizational boundaries and time zones. Demonstrated capability to lead and leverage multicultural engineering teams and to create environments that enable innovation through value-based leadership.

Core Strengths:
Technical Leadership | Strategic Planning | Product Development | Innovation | Systems Engineering | Organizational Structure | Multi-national Leadership

Technical Expertise:
Advanced Powertrain Systems | Hybrid Electric Vehicle | Plug-in Hybrid Electric Vehicle | Battery Electric Vehicle | Mild-Hybrid Electric Vehicle | Electrified Powertrain Systems Engineering | Micro-Hybrid Systems Engineering | Start-Stop Systems Engineering | Electrical Energy Management

Adam Gromis, Public Policy Manager – Sustainability & Environmental Impact, Uber- Electrification

Adam Gromis,
Public Policy Manager – Sustainability & Environmental Impact,


I am passionate about bringing disparate parties together to create solutions for endemic environmental and social challenges. I developed a multi-disciplinary skill set from experience working in all three sectors – business, nonprofit and government – to grow nascent, impact-oriented markets.

As an impact investing advisor, I have worked with institutional and individual investors to build and manage portfolios targeting double-bottom line goals. I am experienced in portfolio strategy development, investment selection and implementation, assessing portfolio ESG (environmental, social and governance data) footprints, reporting on impact metrics, and client management.

My experience working with diverse types of investors across multiple asset classes, sectors and impact objectives stems from a career focused on lowering barriers to entry for new, more-sustainable markets. Across impact investing, zero emission transportation and clean fuels markets, I have developed a polyglot capability to work with different stakeholders across disciplines, technologies, and theories of change.

I believe in making the world more human. I run towards what I do not understand, thrive on opportunities to challenge and refine my thinking, and pride myself on an ability to work with and bring together persons of different convictions, cloths and creeds.

Ryan Harty, Head of Connected & Energy Business, American Honda Motor Company- Electrification

Ryan Harty,
Head of Connected & Energy Business,
American Honda Motor Company


Ryan Harty is an engineer and Department Head of Connected and Energy Business at American Honda Motor Co., Inc. His team is responsible for developing and implementing business and technology strategies that put data and energy to work to improve customer’s lives, such as the Honda SmartCharge program that integrates electric vehicles into the grid, reducing the cost of charging, while maximizing renewable energy used for charging. He is passionate about renewable energy and applying business and technology to accelerate zero emission transportation to leave the world a livable place. In his spare time, when not quarantined, he enjoys curling at the Orange County Curling Club.

Gil Castillo, Senior Group Manager – Advanced Vehicle Strategy, Hyundai Motor Company- Electrification

Gil Castillo,
Senior Group Manager – Advanced Vehicle Strategy,
Hyundai Motor Company


Gilbert Castillo is the senior group manager of advanced vehicle strategy at Hyundai Motor America. He is responsible for the company’s exploration into new vehicle segments, including those with alternative powertrain technologies. He also is responsible for the strategic planning for the company’s future line of vehicles in the United States. Castillo led the successful introduction and launch of the Hyundai Tucson Fuel Cell Vehicle, the first production fuel cell vehicle sold in the United States.

Castillo joined Hyundai in 2012 from Honda R&D Americas, where he worked in the areas of vehicle research and design and strategic vehicle development. Prior to joining Honda, he worked for Toyota Motor Corporation in Japan.

Castillo graduated from Stanford University and holds a Bachelor of Science degree in Product Design Engineering.

He is married and has two children. Castillo can often be found on weekends driving, both for work and pleasure, on the back roads of Southern California in a variety of vehicles, including his classic Alfa Romeo Spider.

Cockpit of the Future


Ehab Kaoud,
Chief Exterior and Interior Designer,
Ford F-150


Ehab Kaoud is chief designer of trucks at Ford Motor Company. His most recent program he led on as chief designer for both interior and exterior design was the all-new 2021 F-150. Kaoud has 26 years at Ford and has been chief designer for many other vehicle programs including Super Duty, Expedition, Focus and Escape. He was head of Ford’s South America design studio from 2009-2012. Kaoud graduated from Arts Center College of Design in Pasadena, California with a Bachelor’s degree in transportation design.

Jeep Jamboree

Pearse Umlauf,
President & CEO,
Jeep Jamboree USA


Pearse Umlauf has been an integral part of MASOR for more than 22 years, currently as President & CEO, overseeing the business and day-to-day operations of more than 700 staff and 50+ annual events domestic and internationally. Having begun his off-roading career with Jeep Jamboree USA as a special events coordinator, Pearse’s experience with Camp Jeep events led to his leadership in their company and the growth and offerings.

Throughout his tenure with MASOR, Pearse has overseen the logistical coordination of the Rubicon Trail operations annually, moving 65,000 lbs of supplies via helicopter each season to set up complete camp accommodations. He oversaw the construction of the Quantico Marine Base Severe Off-Road Track, and vehicle testing on the Rubicon Trail aiding in product development for Jeep products for the past 13 years. Most notably in the past couple of years, Pearse led the MASOR team that spent 45-days in Brazil installing a permanent off-road test / demonstration course in South America.

In addition to the day-to-day operations, Pearse oversees the development of a worldwide database of trails around the world and traveled to some of the most remote off-roading areas in Kenya, Tanzania, Morocco, India, Cambodia, Vietnam, Argentina, Chile, Peru and many parts of Europe, in addition to thousands of trails in North America. This extensive database has enabled MASOR to facilitate events for brand/owner loyalty, product launches with automotive media, corporate incentive trips and marketing, advertising, video and photography shoots.

Mark Allen, Head of Jeep Exterior Design, FCA

Mark Allen,
Head of Jeep Exterior Design,


Mark T. Allen was appointed Head of Jeep® Design in June 2009. He is responsible for all design activities for Jeep brand vehicles and reports to Ralph Gilles – Head of Design, Fiat Chrysler Automobiles N.V.

Allen has held a variety of positions of increasing responsibility in the Product Design Office, including his last position as Chief Designer – Jeep/Ram Truck, Chrysler LLC, 2007. Allen joined the Company in 1994 as a designer.

Allen’s design portfolio includes the all-new Jeep Gladiator, the iconic Jeep Wrangler along with numerous Jeep and truck concepts that influence current and future product designs. Significant elements of his professional background include:

 2009, Head of Jeep Design, FCA – North America
 2007, Chief Designer – Jeep/Ram Truck, Chrysler LLC
 2005, Senior Manager – Jeep/Ram Truck Studios, Chrysler Group, DaimlerChrysler
 2000, Design Manager – Jeep Studio
 1999, Senior Designer – Jeep Studio
 1997, Senior Designer – Truck Studio, Chrysler Corporation
 1994, Designer – Jeep/Truck Advanced Design Studio

In addition to leading the design strategy for the Jeep brand, Allen and his design team members develop concept vehicles each year for Easter Jeep Safari in Moab, UT and the Specialty Equipment Market Association (SEMA) Show in Las Vegas.

From the age of five, Allen has wanted to design cars and trucks. His ideal place for gathering inspiration for new designs is from behind the wheel of his current ride. Allen likes to get out of his element, find solitude and cover great distances on road trips.

Allen received his bachelor of fine arts from the College for Creative Studies, Detroit, in 1994.

He was born in Pomona, Calif.

Richard Vaughan, Director, Crafted Quality, Rivian

Richard Vaughan,
Director, Crafted Quality,


Richard Vaughan is responsible for leading all aspects of craftsmanship for Rivian vehicles. This includes competitive benchmarking, target setting, Design Quality, Perceived Quality, and in-plant Crafted Quality audits for all visible components, exterior and interior.

Prior to joining Rivian, Vaughan was Creative Director for CGT, the world’s largest supplier of automotive interior surface materials. As Creative Director, Vaughan functioned as the organization’s chief futurist, head of industrial design, and head of marketing across all of CGT’s global business lines. In particular, he was responsible for the development of advanced smart-surface technologies for next generation user experiences.

Before joining CGT, he was at Visteon Corporation for 17 years, where he led a design team dedicated to turning consumer insights into next-generation interiors.

A graduate of Detroit’s College for Creative Studies, Vaughan is a lifelong car enthusiast. He has written six automobile-related books and serves on the Board of Directors of Equality Michigan, the Concours d’Elegance of America at St. Johns, and the Rolls-Royce Owners’ Club.

Mike Godwin, Director of Automotive LED Marketing, Osram Opto Semiconductors

Mike Godwin,
Director of Automotive LED Marketing,
Osram Opto Semiconductors


Michael S. Godwin is Director, Automotive LED Marketing for Osram Opto Semiconductors. He focuses on the automotive interior market globally and exterior market in North America. Prior to this position, Mr. Godwin has held positions including Interior Marketing in Regensburg, Germany, and Business Development, General Marketing Manager and Product Marketing Manager in Michigan.

He previously held positions in sales management, manufacturing and quality management with leading lighting, electrical interconnect and automotive sensor companies.

Mr. Godwin received his Bachelor of Science in Materials Science and Metallurgical Engineering from Michigan Technological University in 1987.

Karim Chaiblaine, Vice President, Cockpit of the Future; Vice President, Marketing and Business Development, Faurecia North America

Karim Chaiblaine,
Vice President, Cockpit of the Future; Vice President, Marketing and Business Development,
Faurecia North America


With more than 24 years of experience, Karim has held significant Executive responsibilities in the Defense, Automotive and Mobility sectors, working for global organizations in Europe, the Middle East, and the Americas. Since April 2017, Karim Chaiblaine serves as the Vice President of Marketing and Business Development for Faurecia North America, Interiors Systems.

In his current roles, he develops and implements partnership strategies, manages external eco-systems, and negotiates tech-deals. Most recently, he has been instrumental in signature projects for Mobility as a Service (MaaS) new business needs

Before joining Faurecia, he held various Strategy, Business Development and management positions for Thales, SNCF and Keolis. At Keolis, he oversaw his company’s expansion to the middle east and established the firm’s regional headquarters in Abu Dhabi, with key joint ventures in the mobility sector. In 2014, Karim was also appointed Foreign Trade Advisor for France, providing mentorship and ground knowledge for companies willing to develop internationally.

Karim holds a bachelor’s degree in Physics from Université Paris Diderot, a Master of Science from Esirem and MBAs from London Business School and Columbia University in NYC. He serves as a board member for Faurecia Interior Systems in North America and as a member of Faurecia Group Leadership committee (Faurecia Group’s top 200 Leaders). Originally from France, Karim now resides in San Francisco, CA with his wife and two children and enjoys coaching youth hockey as well as playing hockey himself.

Crystal Windham, Director of Design, Cadillac Interiors, General Motors

Crystal Windham,
Director of Design, Cadillac Interiors,
General Motors


Crystal Windham became the director of Cadillac Interior Design in January 2016. Since joining General Motors in 1994, her assignments have included multiple vehicle brands including special project work abroad.

She became the first African-American female director in GM Design’s history in 2008 and spearheaded several award-winning interiors, including the 2016 Chevrolet Malibu and 2014 Chevrolet Impala.

Windham encourages students to consider higher education and careers in art and design through GM Design’s You Make a Difference program. Her awards include Urban Wheel Designer of the Year, the Emerging Leader Award from the Rainbow PUSH Coalition and Automotive News 100 Leading Women in the North American Auto Industry.

Windham holds an industrial design degree from the College for Creative Studies (CCS), an MBA from the University of Detroit-Mercy and is a member of the school’s MBA alumni board.

Joanne Leddy, Program Manager Infotainment and Displays, General Motors

Joanne Leddy,
Program Manager Infotainment and Displays,
General Motors


Joanne Leddy is an Engineering Group Manager in Program Management for the Infotainment and Displays organization at General Motors. She has responsibility for the infotainment strategy across the Cadillac brand and is the Program Manager for the Cadillac Escalade.  Joanne’s team has the additional responsibility for the execution and implementation of numerous other infotainment systems in the GM portfolio.

Previously, Joanne was the Program Manager for the Cadillac Design Studio.  In that role, she had responsibility for the development and release of all deliverables relating to both Interior and Exterior styling.  She also held the role of Cadillac Chief of Staff for Design Program Management supporting both Design Leadership and Cadillac Marketing with the management of the Cadillac portfolio.

Joanne arrived at General Motors in 1987 and has held various engineering and management positions.  The first 28 years of her career was spent at the Design Center.  Joanne’s experience includes: Design Facilities Project Manager, Design Studio Release Scheduling Manager, Business Planner/Lean Engineering Coordinator, Supervisor Business Manager/Planning, Program Manager for Lambda Studio, Program Manager for Hummer Studio, Program Manager for Cadillac Studio. During her career at General Motors, she has been recognized with the following awards:  North America Design & Engineering Award of Excellence, President’s Council Honors, Chairman’s Honors Award, General Motors Technical Center Award of Excellence, and the Core Value “You Make a Difference” Award. Joanne moved to the Infotainment and Displays organization in 2015 to serve as the Program Manager for the new 2021 Cadillac Escalade infotainment system.

John Pelliccio, Head of Product Communications, Bose Automotive Systems Division

John Pelliccio,
Head of Product Communications,
Bose Automotive Systems Division


John Pelliccio brings nearly 20 years of automotive supplier experience to the role of Head of Product Communications for Bose Corporation’s Automotive Systems Division. In his current role, Mr. Pelliccio leads a global team responsible for creating the communications tools required to help describe and demonstrate the unique offerings Bose brings to the automotive marketplace. His previous experience includes product planning, program management, and electrical engineering roles both at Bose Corporation and in the wireless networking industry. He has authored or co-authored several papers on wireless communications and holds a patent related to the use of UltraNearfield loudspeakers mounted in vehicle seats. Mr. Pelliccio received a bachelor’s degree in electrical engineering from Worcester Polytechnic Institute in Massachusetts, and he holds executive education credentials from the Kellogg School of Business at Northwestern University.

David Holecek, Director Digital Experience, Volvo

David Holecek,
Director Digital Experience,


David Holecek, Director Digital Experience, Volvo

Connectivity & V2X

Don Butler, Executive Director, Connected Vehicle Platform and Product, Ford Motor Company

Don Butler,
Executive Director, Connected Vehicle Platform and Product,
Ford Motor Company


Don Butler is executive director, Connected Vehicle Platform and Product, Ford Motor Company, effective Jan. 1, 2014. He reports to Rich Strader, Vice President, Mobility Platforms and Products.

In this role, Butler is responsible for Ford’s global integrated connectivity vision and strategy. He leads the development of a near-, mid- and long-term plan for implementation with the goals of delivering a best-in-class customer experience inside and outside of the vehicle.

Butler most recently was vice president, Cadillac Global Strategy for General Motors, where he led the development of the strategy for Cadillac’s global expansion. Butler began his 30-year career with GM, as an engineer, and went on to hold a variety of executive roles, including vice president, Global and OEM business for OnStar, GM’s telematics business, and chairman and managing director of General Motors Egypt.

He left GM in 2009 to become vice president, Marketing and Product Planning for INRIX, a vehicle traffic and data services start up. He returned to GM in 2010 as vice president of Cadillac Marketing.

Butler earned a bachelor’s degree in electrical engineering from the then-General Motors Institute, now Kettering University. He also holds an MBA from the Harvard Graduate School of Business Administration.
He is based in Dearborn, Mich.

Hongsheng Lu, Principal Researcher, Toyota North America

Hongsheng Lu,
Principal Researcher,
Toyota North America


Hongsheng Lu is a Principal Researcher in Toyota Motor North America InfoTech Labs. He leads innovations on connected and automated vehicle, building solution to enable cooperative perception and V2X-assisted sensor fusion. He was recognized for contribution to DSRC congestion control and vehicle to pedestrian communications. He represents Toyota in standard development organizations and industry groups including SAE, ETSI and C2C-CC. Hongsheng Lu has a Ph.D degree from the University of Notre Dame (US).

Tom Freeman, Senior Vice President, Land Mobile, Kymeta

Tom Freeman,
Senior Vice President, Land Mobile,


As SVP of Land Mobile, Tom is responsible for the strategic development of Kymeta’s connected car program. He is charged with cultivating key partnerships and managing internal teams to deliver Kymeta solutions to the automotive industry. Tom is a recognized leader in connected car, and brings over 25 years of experience delivering safety, security and infotainment solutions to mobile platforms.

Prior to Kymeta, Tom founded Splat Interactive which created IPTV applications that enabled content companies to engage with consumers across multiple devices. He was also a co-founder of VoiceBox Technologies where he helped develop the world’s first in-car natural language application for in-car and cloud-based functions. He has been a featured speaker at Global Space Congress, Telematics Update Detroit and Creating Urban Tech Berlin, and has written articles for IQT Quarterly and SatMagazine.

Tom is a Seattle native, earning his MBA from the Executive MBA program at the University of Washington. He also holds patents in voice based purchasing, voice user interface and cooperative conversation technologies.

Markus Lipinsky, SVP Connected Car & Device Platform, Volkswagen Group

Markus Lipinsky,
SVP Connected Car & Device Platform,
Volkswagen Group


Markus Lipinsky, SVP Connected Car & Device Platform, Volkswagen Group

Pär Degerman, Chief Technology Officer, Einride

Pär Degerman,
Chief Technology Officer,


As Chief Technology Officer,  Pär leads the tech team responsible for developing the complete software platform that powers Einride’s autonomous, electric transportation system. Pär and his team are pioneering a new field, breaking ground by applying cutting edge technologies, data-driven development cycles and modern development tools and process to introduce a sustainable, efficient and safe solution that will  transform road freight transport. 

Pär is a seasoned industry professional in the connected autonomous vehicle space where the traditional automotive industry converge with the digital world and the latest trends in software development. He is on the forefront of his field and has worked extensively with standardization projects around connected vehicles on both EU level and on a national level.  He holds a Master’s degree in Applied Physics and Electrical Engineering from Linköpings University as well as a Technical Licentiate in Mechatronics.

Martin Koch, Head of Development, Infotainment, Audi AG

Martin Koch,
Head of Development, Infotainment,
Audi AG


Martin Koch has been with Audi AG for 4 years and is currently responsible for the development of entertainment functions within the Audi infotainment systems. Martin and his team are working on infotainment innovations to deliver leading customer experience in both function and aesthetics. With hybrid radio, radio song identification, online station logo and cover art, online radio, podcasts and more Audi has pushed radio in Audi infotainment systems to the next level. Prior to his current position, Martin was responsible for the infotainment car and parking functions at Audi, and has also worked for aerospace company AIRBUS in various developments and project management positions.

Sono Motors
Thomas Hausch, COO, Sono Motors

Thomas Hausch,
Sono Motors


Thomas Hausch is an avid e-mobility pioneer and working in automotive since over 25 years, starting at the assembly line at Mercedes-Benz. Since 2011 he has driven over 100,000km without emissions. The Business Engineer from the University of Karlsruhe with a MBA degree from the University of Southern California was in Management positions at Daimler, Chrysler, CODA and Nissan in the areas of development, production, sale, marketing and strategy. Today he is Chief Operations Officer of Sono Motors.

Peter Virk, Director of Connected Car, Strategy, Future Technology and Infotainment, Jaguar Land Rover

Peter Virk,
Director of Connected Car, Strategy, Future Technology and Infotainment,
Jaguar Land Rover


An entrepreneurial leader in a new era of smart innovation with the ability to put others first, motivate teams to drive new revenues and digitalisation initiatives across our organisation

Initially joining the automotive industry over 20 years ago I have been driving innovation in the area of Infotainment and Connected Car. In this new phase of the connected customer, I’ve delivered several ‘technology-firsts’ and I am now developing the future digital products and services as the Director of Connected Car and Future Technology at Jaguar Land Rover. We take core components from automotive, cloud and consumer electronics to unlock new revenues and transition to subscription services by utilising relationships with start-up companies and partners. I am leading our company down exciting new paths, forever innovating and driving Jaguar Land Rover’s forward.

Nada Jiddou, Director, Consumer Platforms & Products, Ford Mobility

Nada Jiddou,
Director, Consumer Platforms & Products,
Ford Mobility


Nada Jiddou is an experienced leader with proven success in leveraging innovative thinking and technology to enter and grow new markets, develop consumer value propositions, optimize operations, and enhance enterprise value.  She is a recognized change leader who consistently drives organizational transformation through awareness and adoption of new technologies.

Nada is adept at balancing strategic thinking, a customer focus, end-user sensitivity and technical acumen. She draws on a wealth of experience and knowledge gained over 20 years in senior technology positions with General Motors, OnStar, Whirlpool Corporation and now Ford Motor Co.

She is currently the Director of Ford’s Consumer Platforms and Products, responsible for the Connected Consumer Global Product Portfolio. Her role includes advanced planning and integration for emerging technologies across Ford Mobility, and leading her organization’s transformation to a product-based model, adopting a customer centric approach to delivering market value.


At Ford, she also served as the Senior Manager of Connected Vehicle Platform and Products where she defined strategy and delivery of connectivity solutions through a product-driven organization approach.


Prior to joining Ford, she was Senior Director, Global Information Systems Strategy and Innovation at Whirlpool, responsible for defining the global IT implementation strategy in a federated solution environment.


Previous roles also include Regional Chief Information Officer for OnStar Middle East and OnStar Europe; IT Development Manager, Enterprise Program Manager and Lead System Integration Engineer at OnStar; Product Development Engineer at General Motors; and Application Engineer at Rockwell Automation.

Nada earned an MBA with a concentration in Marketing & Finance from Wayne State University and a BS in Electrical Engineering from Lawrence Technological University.  She has a PMP Certification and received two patents for her work at OnStar.

Anupam “Pom” Malhotra, Director for Connected Vehicles, Audi of America

Anupam “Pom” Malhotra,
Director for Connected Vehicles,
Audi of America


Anupam Malhotra (pom) is Director for Connected Vehicles and Data at Audi of America. He is responsible for the business and operational growth of Audi’s connected services offerings and the development of the company’s digitalization and data portfolio for connected cars. Pom has built Audi’s leadership in the connected vehicle space with the introduction of several technology-forward industry-firsts in Infotainment, Telematics, V2X, and EV services that elevate the experience customers expect from a premium brand. He also leads the development of innovative revenue models leveraging Audi’s connected car strengths and plays a key role in guiding the strategic direction of the company towards automated vehicles. Pom joined Audi in 2010 from General Motors where he was the head of location based services for the company’s OnStar brand and helped expand the company into global markets. In his more than 25 years in the automotive industry, Pom has focused his efforts at the intersection of business and technology and continues to work on realizing Audi’s vision of the future of mobility.

Software Architectures

Faraday Future
Don Butler, Executive Director, Connected Vehicle Platform and Product, Ford Motor Company

Shyam Sundar,
Global Head of Product,
Faraday Future


Shyam Sundar’s career spans from smart mobile devices to smart mobility. He started his career as a software engineer at Qualcomm Inc. in San Diego where he led several Snapdragon chipset software projects that launched hundreds of millions of Android smart devices. He also led an entrepreneurial team that brought Snapdragon chipsets and Android into Automotive Infotainment, kickstarting the era of transforming vehicles into smart devices on wheels. Shyam also led early stage autonomous driving projects at NVIDIA. Currently, Shyam leads Product Management & Business Development for Infotainment, Autonomous Driving and Intelligent Vehicle technologies at Faraday Future, an EV automaker based in Los Angeles.

Shyam has an MBA from UCLA Anderson and a Masters in Computer Science from Wayne State University, Detroit. When he is not working on technology, Shyam loves travel and photography.

Vehicle System Architectures

Kirsten Matheus,
In-Vehicle Networking Strategist,


Dr Kirsten Matheus is engineer and economist. For the last 16 years, she worked in the automotive industry; 10 of which at BMW. At BMW, she is responsible for the in-vehicle networking strategy. This entails ensuring the availability of suitable in-vehicle networking technologies ahead of time. In this context she successfully introduced Ethernet as a networking technology into the automotive industry. In her opinion, only open standards provide the basis for long term sustainability of networking technologies. She and her former colleague Thomas Königseder describe their experiences, background and technical concepts behind the use of Ethernet in the automotive industry in a book titled “Automotive Ethernet”.

Xavier Miville, Principal Product Manager, BlackBerry/QNX

Xavier Miville,
Principal Product Manager, 


Xavier Miville is part of the Product Management and Strategy group at BlackBerry’s QNX Software Systems, and is responsible for the introduction and management of Safety and ADAS products on the company’s automotive and general embedded portfolio. Xavier holds a Bachelor’s of Engineering, Electrical, and has over 15 years of experience in the embedded industry, having previously help leadership and technical roles at QNX and chip maker Broadcom.

Juergen Duanis, Head of Connected Vehicle Sales, Ericsson 

Juergen Duanis,
Head of Connected Vehicle Sales,


Juergen Daunis is VP Global Sales for Connected Vehicles at Ericsson. He has more than 20 years of Automotive, IT and Telecommunication experience and had multiple management and leadership positions in Sales, Consulting, Technology Strategy and Business Development.

He has spent more than 10 years in the Telematics and Connected Car industry where he has worked on both the supplier and the OEM side. He has developed technology and business solutions within the automotive and aftermarket industry and has driven those engagements with OEM companies globally.

Hemant Sikaria, CEO, Sibros 

Hemant Sikaria,


Hemant Sikaria is CEO and co-founder of Sibros, a Silicon Valley-based Connected Vehicle platform company. Before Sibros, Hemant was an early engineer at Tesla helping build its successful OTA and software management systems, later serving as technical lead of Body and Chassis Firmware. After Tesla, Hemant co-founded Sibros with the mission to connect and manage the software and data for every vehicle, across the entire lifecycle, from first to last mile. Hemant earned Bachelor and Master degrees with honors in Electrical and Computer Engineering from Carnegie Mellon University and resides in the Bay Area with his wife and daughter.”

Vehicle System Architectures

Shrankhala Jain,
Data Scientist,
Ford Motor Company


Shrankhala Jain currently serves as a Data Scientist at Ford Motor Company, Michigan. Her area of expertise is in artificial intelligence, big data technology and application of machine learning-based solutions to real-world problems.

Before joining Ford, she was with Trillium Secure Inc. where she led various projects delivering the end-to-end cybersecurity and trusted data services for automotive. She was previously appointed as an Assistant Professor in Electrical Engineering department at Malwa Institute of Technology, India. During her tenure she taught multiple core electrical subjects and worked on different projects to investigate the efficiency of wireless electricity transmission, Solar Power Generation module and hybrid renewable power generation module.

Shrankhala is also a member of Michigan Artificial Intelligence Advisory board committee at Center for Automotive Research (CAR)- where she shares her knowledge and passion for AI, machine learning. She holds a master’s degree in Data Science and Business Analytics from the Wayne State University in Detroit. Her graduate work is specialized in predictive analytics and machine learning. She also holds bachelor’s and master’s degree in Electrical Engineering.

Vehicle System Architectures

Johannes Biermann,


Johannes M. Biermann is the General Manager for aicas and leads marketing, sales, customer and sales operations globally.

Prior to his role at aicas he worked for more than 25 years in leadership roles in both Hewlett Packard in California, USA and Böblingen, Germany, and Siemens AG in Munich, Germany. His tenure included a breadth of strategic and operational roles leading product and marketing management teams in addition to functional areas in customer advocacy and sales operations. He also worked with clients world-wide to acquire and deliver organizational change management consulting services.

Johannes also served over many years in a non-profit role leading the San Francisco Eric M. Warburg Chapter Director of the American Council on Germany (ACG). He graduated from the University of Cologne, Germany, with a master’s degree in business administration. He and his wife reside in the Karlsruhe area. They have three grown children.

Vehicle System Architectures

Dan Cauchy,
Executive Director of Automotive Grade Linux,
The Linux Foundation


Dan is the General Manager of Automotive at The Linux Foundation and the Executive Director of Automotive Grade Linux. He is responsible for the overall management and execution of the Automotive Grade Linux collaborative project, an industry effort to build an open source automotive reference platform backed by leading car manufacturers around the world. Dan has over 22 years of experience spanning the automotive, telecom, networking, and mobile business verticals. Prior to his current position, Dan was the Vice President and General Manager of MontaVista’s Automotive Business Unit (acquired by Mentor), responsible for P&L and worldwide execution of MontaVista’s automotive software strategy, sales, marketing, products, and services.

During this period, Dan served on the Board of Directors of the GENIVI Alliance and was responsible for the creation of the GENIVI Compliance Program, a group that he chaired for its first three years, which led to the release of the GENIVI Specification, a widely adopted standard in the automotive industry. While at MontaVista, Dan previously held the position of VP of Marketing and BD, where he was responsible for the development and execution of MontaVista’s global marketing strategy, which led to an acquisition by Cavium. Based in Silicon Valley, Dan has extensive startup experience. He was the Director of Product Management at Atrica (acquired by Nokia-Siemens Networks), a carrier Ethernet equipment provider startup.

Prior to Atrica, Dan was the Director of Architecture and Strategy at BlueLeaf Networks, a tunable laser optical networking startup (now Picarro). He also previously held senior management positions and engineering leadership positions at Cisco Systems, Newbridge Networks (acquired by Alcatel), and Nortel. Dan earned a Bachelor’s degree in Electrical Engineering (with a Computer Engineering major) from the University of Ottawa. He holds three patents in the areas of routing and networking, with several others pending.

Ola Bostrom, Vice President Research, Innovation and IPR, Veoneer

Ola Bostrom
Vice President Research, Innovation and IPR,


Ola Bostrom, Vice President of Research at Veoneer has 25 years of experience from the automotive industry. He joined Veoneer when the company was spun-off from Autoliv. He earned a PhD degree in Theoretical Physics at Chalmers University, Sweden. In 2017, Ola was honored with the US Government Award for Safety Engineering Excellence.

Curtis Hay, Technical Fellow, General Motors

Curtis Hay,
Technical Fellow,
General Motors


Curtis Hay, Technical Fellow, General Motors

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