May 30, 2018  |  COBO Center  |  Detroit, Michigan


7:30am – 8:15am

Registration Sponsored by Magna

Breakfast Sponsored by Bosch


8:15am – 9:30am

Panel Discussion Rooms Sponsored by Yanfeng Automotive

P1 – Lightweighting Interiors
Automakers have spent decades removing mass from vehicles, but there still is work to do, especially in the cabin. Numerous technologies and strategies for removing weight while enhancing comfort and aesthetics will be discussed.

P2 – Creating the Ultimate User Experience
The “user experience,” a term that has migrated from consumer electronics to the world of automotive interior design, presents a new challenge: How do designers and engineers take the flood of information flowing in and out of vehicles and personal devices and turn it into positive encounters that delight, inform, entertain and protect drivers and passengers?

P3 – How Autonomy will Drive A Material Rethink
We’ve all seen the futuristic living-rooms-on-wheels designs for autonomous vehicles. This session will take an in-depth look at how materials will change to serve the evolving needs of AV occupants and drive a new aesthetic that specifically suits autonomy.

9:45am – 10:20am

Morning Keynote

Sharon Gauci

Executive Director for Industrial Design, General Motors




Networking Break

Sign up for private one-on-one meetings with suppliers of interior products and technologies!  First 20 people to be registered for meetings attend WardsAuto Interiors for free.  Click here to learn more

11:00am – 12:15pm

Panel Discussion Rooms Sponsored by Yanfeng Automotive

Session sponsored by Autoliv

P4 – Interior Crash Safety Systems for Autonomous Cars
Seats that swivel and recline to near horizontal positions are part of every new autonomous and semi-autonomous design. Even more dramatic reconfigurable seating scenarios are on the way. Airbag, seating and interior suppliers will discuss the near-term and advanced designs they have for solving the unique crash-safety challenges posed by autonomous vehicles.

Session sponsored by AURIA

P5 – Creating a Quiet Interior Environment
Reducing noise, vibration and harshness in vehicle cabins always has been a goal but electric, autonomous and shared vehicles present new issues and challenges. In these new interior environments, a whole new menu of noises and frequencies can pop up to annoy occupants or interfere with the sound quality of premium infotainment systems. This session will look at how suppliers are developing cost-effective solutions to these new challenges.

P6 – Manufacturing World-Class Interiors
Panelists will discuss manufacturing processes and technologies that enable automakers and suppliers to produce interiors that are benchmarks in quality and cost.


Plated Lunch sponsored by Faurecia

1:15pm – 1:30pm

College for Creative Studies Student Design Competition
Sponsored by IAC and Lear

1:30pm – 2:15pm

Wards 10 Best Interiors Awards Ceremony
on the IAC Center Stage   

2:15pm – 2:45pm

Networking Break

Sign up for private one-on-one meetings with suppliers of interior products and technologies!  First 20 people to be registered for meetings attend WardsAuto Interiors for free.  Click here to learn more

2:45pm – 3:20pm

Afternoon Keynote

Chris Benjamin

Head of Fusion Design Studio & Jeep,
Passenger Car and UV Interior Design, FCA




Post Keynote Break

3:50pm – 5:00pm

Panel Discussion Rooms Sponsored by Yanfeng Automotive

P7 – Designing the Cockpit of the Future
Before the totally autonomous vehicle arrives in the future, a range of technologies will begin transforming how we interact with cars. Realistically speaking, what will the near-term cockpit, instrument panel and HMI look like for the next product cycles?

Session sponsored by Lear

P8 – Materials Innovations
Materials can make or break a consumer’s first impression of a vehicle interior, but their importance goes far beyond aesthetics. Panelists will discuss the latest concepts for giving designers more creative freedom, reducing weight, reducing cost and optimizing eco-friendliness.

P9 – New Concepts and Tech for Enhancing Interiors
Whether consumers plan to inhabit a vehicle for five years or five minutes, it will be important to impress drivers and passengers with beautiful design, smart surfaces, biofeedback and gorgeous OLED displays and lighting. Panelists will discuss a variety of the latest developments.

5:00pm – 6:00pm

Networking Reception sponsored by Auria


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