2020 WardsAuto Interiors Conference – Virtual Agenda

Day 1: August 18 – Day 3: August 20

Day 1 - Tuesday, August 18, 2020

10:50 am – 11:00 am

Welcome Remarks

KEYNOTE SESSIONS

10:00 am – 10:45 am

Opening Keynote Panel: Driving the Future of Automotive – Trends and Outlook that are Building a New Automotive Roadmap

Moderator: Steve Bell,Principal Analyst, Wards Intelligence
ClaesHerlitz, VP and Head of Connected Vehicles, Ericsson
Kurt Hoppe, Director, Product Management, Android for Cars, Google 

  • What has the industry learned from Covid-19?
  • How will the need to get back to business in the “new normal” drive innovation and agility?
  • Will we see changes in how the industry collaborates following this global pandemic?
  • How will the industry adapt to deal with potential change in customer needs and wants

10:45 am – 11:00 pm

Break – Meet the Speakers Session

Ask your burning questions in our virtual speaker room, visit some of our exhibitors or simply start networking!

11:00 pm – 12:20 pm

Keynote Interview: Interview with BMW 

Interviewer: Holger Weiss, Founder & CEO, German Autolabs 

Interviewee: Matthias Moehlig, Director, BMW 

  • In the wake of Covid-19, how have digital services in automotive changed? 

12:20 pm – 1:30 pm

Lunch, Networking and Exhibition Break

1:30 pm – 2:00 pm

Partner Presentation by SiriusXM 

Peter Polit, Vice President and General Manager of Connected Vehicle Strategy and Business Development, SiriusXM 

2:00 pm – 2:15 pm

Networking and Exhibition Visit

TRACK ROOMS – Choose Your Content from 5 Tracks (All Content will be Available On Demand!)

2:05 pm – 2:25 pm

TRACK 1: DATA
How is Data Commercializing the Automotive Market?

  • How are automakers looking to monetize their data in order to offset the provision for connected services?
  • How can the data which is being taken off the car support new business? What does a monetization strategy look like?
  • How can data plus analytics yield intelligence that can cross many markets – how can successful partnerships be formed?

2:05 pm – 2:25 pm

TRACK 2: SOFTWARE DEFINED VEHICLE
Managing a Million+ Vehicle Configurations for Software Updates: Staying Ahead of the Game

  • With the complexity of software and data management, what must the (OEMs / automotive industry) consider for software update orchestration?
  • How do you manage making sure that the right software goes to the right car?
  • How will OTA updates provide the foundation for new business models – what business opportunities are there for automakers in software defined cars?

2:05 pm – 2:25 pm

TRACK 3: INTERIORS
Creating New Aesthetics and Functionality with Advanced Materials

Drew Winter, Content Director, WardsAuto

  • Latest applications for additive manufacturing
  • Are faux leather materials and textiles gaining?
  • How can we create healthier interiors for new sensibilities?
  • Transparent surfaces
  • Smart surfaces

2:05 pm – 2:25 pm

TRACK 4: ELECTRIFICATION
The Global Roadmap to Electrification

  • How can automakers prepare for potential changes to electrification incentives following the November elections? Are regulation likely to be a help or hinderance to US EV adoption?
  • To what extent will the coronavirus alter the trajectory of the advancement of EVs? How will the response differ between North America, China and Europe?

2:05 pm – 2:25 pm

TRACK 5: ROUNDTABLES
Data Utilization and Flexibility

Moderator: Alistair Adams, Director of Product MarketingRidecell 

  • How can automakers better manage their data to maximize its potential?
  • Can we combine flexibility and efficiency to better manage data to receive its maximum potential – increasing opportunities and decreasing risk?

2:25 pm – 2:35 pm

Networking and Exhibition Break

2:35 pm – 3:15 pm

TRACK 1: DATA
Panel Discussion: Data Flexibility – The Next Competitive Battle?

John Schmotzer, Connected Vehicle Data Architecture, Strategy, and Application Manager, Ford Motor Company  

Manish Mehrotra, Director, Digital Business Planning and Connected Operations, Hyundai Motor 

Cyril Zeller, SVP Global Sales, Munic.io 

  • How are automakers managing the degree of data flexibility (fields, on-board calculations, latency, and other options) available in today’s TCUs (telematic control units)?
  • How can we benefit from the changing landscape, using the huge volumes of data generated by vehicles, and what is the best practice to select and profit from the most valuable data?
  • Can we combine flexibility and efficiency to better manage data to receive its maximum potential – increasing opportunities and decreasing risk?

2:35 pm – 2:55 pm

TRACK 2: SOFTWARE DEFINED VEHICLE
Changing Lanes: Monetizing on the Future of the Software Defined Vehicle

Mitch DornichVice President of Product, SiriusXM Connected Vehicle 

  • How will the rapid addition of millions more vehicle SLOCs correlate to reduced costs and indirect and direct monetization?
  • How will efforts to reduce costs up front, such as using hardware/systems on chip, limit automakers’ ability to keep pace during a steady and uncertain evolution?
  • How can the industry measure the ROI of introducing software at all levels of a vehicle to meet the needs of today, with the cost of being well-positioned to meet the unknown demands for fully-autonomous functions, transportation-as-a-service, rapid growth of AI, and more?

2:35 pm – 2:55 pm

TRACK 3: INTERIORS
Overlanding and Glamping: Adding Outdoor Space to Vehicle Interiors

  • Overlanding is a fusion of automotive enthusiasts and outdoorsmen; glamping is posh camping. How are these exploding trends offering huge opportunities for automakers and suppliers to literally expand the interior universe with a vast array of accessories and appliances, from expanding roofs and portable kitchens, to custom furniture and solar panels?

2:35 pm – 2:55 pm

TRACK 4: ELECTRIFICATION
Increasing EV Efficiency with Next Generation Power Electronics

  • What obstacles must be overcome in order to see GaN & SiC based components take prevalence over traditional silicon?
  • How can GaN reliability be increased while lowering production costs?
  • Will we see a move to the use of larger substrates in the near future?

3:05 pm – 3:20 pm

Networking and Exhibition Break

3:15 pm – 4:00 pm

TRACK 1: DATA – Data Themed Speed Networking 

3:15 pm – 3:45 pm

TRACK 2: SOFTWARE DEFINED VEHICLE

Managing the Complexity of Millions of Connected Vehicles on a Global Scale

Juergen Duanis, Head of Connected Vehicle Sales, Ericsson 

3:15 pm – 3:45 pm

TRACK 3: INTERIORS
Presentation: How Can Designers Future Proof Interiors? 

  • Creating user-centric interiors and experiences for consumers accustomed to the 2-year product cycles of consumer electronics requires a change in culture and new tools and methodologies. It’s not just about adding new features anymore; it’s about doing things like bringing customers into the studio, observing them as they interact with vehicle simulators and with futuristic concepts and sketches. 
  • How can designers and design studios adapt to such changes? 
  • What tools can be used? 
  • What can be learned from other industries? 

3:20 pm – 3:45 pm

TRACK 4: ELECTRIFICATION
Presentation: Managing Risk and Turbulence in Global Supply Chains  

Rosemary Coates, Executive DirectorReshoring Institute  

  • In the wake of Covid19, what strategies can ensure uninterrupted supply chains supporting manufacturing going forward? 
  • What policies and practices and trends by various countries such as trade wars, tariffs, and foreign direct investment will affect supply chains going forward? How should electric vehicle companies      prepare and respond to world events? 
  • What can electric vehicle companies do to combat counterfeits in supply chains? 
  • After the Covid19 and the trade wars, how should companies respond to the trend toward reshoring and producing locally for the local market?

3:35 pm – 4:00 pm

HAPPY HOUR NETWORKING

Join us for happy hour and celebrate the end of Day 1 with some virtual networking and a drink in the comfort of your own home or office! 

Day 2 - Wednesday, August 19, 2020

10:00 am – 10:45 am

Women in Automotive Breakfast Networking Session 

Julie Martin, Executive Advisory Council, AWAF (Automotive Women’s Alliance Foundation) 

PLENARY TRENDS

10:50 am – 10:55 am

Welcome from Informa Tech Automotive Group 

John Sousanis, Managing Director, Automotive,Informa Tech 

10:55 am – 11:00 am

Chairperson’s Opening Remarks 

Roger Lanctot, Director of Automotive Connected Mobility, Strategy Analytics 

11:00 am – 11:20 am

Creating the Interior for America’s Most Popular Vehicle 

Ehab Kaoud, Chief Exterior and Interior Designer for, Ford F-150 

  • Learning from the Ford F-150’s chief interior and exterior designer how understanding hugely diverse customer needs is key to creating the best user experience. 
  • Developing new levels of luxury for premium buyers 
  • The rationale for landscape orientation of displays vs. upright 
  • Future proofing technologies with OTA updates 

11:20 am – 11:30 am

Networking Break and Exhibition Visit

11:30 am – 12:15 pm

Keynote Panel Discussion: Overlanding and Glamping: Adding Outdoor Space to Vehicle Interiors 

Moderator: Drew Winter, Content Director, WardsAuto 

Pearse Umlauf, President & CEO, Jeep Jamboree USA   

David Ladd, Sr. Director, Aftermarket and Corp. Communications, Auria Solutions  

Mark Allen, Jeep Chief Designer, FCA 

 

Overlanding is a fusion of automotive enthusiasts and outdoorsmen; glamping is posh camping. How are these exploding trends offering huge opportunities for automakers and suppliers to literally expand the interior universe with a vast array of accessories and appliances, from expanding roofs and portable kitchens, to custom furniture and solar panels? 

12:15 pm – 1:30 pm

Lunch Break – Meet the Speaker

Ask your burning questions in our virtual speaker room, network or visit some of our virtual exhibitors!

12:20 pm – 1:30 pm

Wards Auto 10 Best Interiors Awards Ceremony 

Host: Tom Murphy, Managing Editor, WardsAuto 

1:30 pm – 1:50 pm

Fueling Innovation and Design with a User-Centric Approach

Andre Nitze-Nelson, Head of Future Digital Experience, Formally with BYTON 

  • How are automakers bringing new technologies and services together that are not only usable but also add value to the customer enhancing their in-car experience?
  • Are automakers choosing a customer first or design first approach? What is the best way to combine the digital with the physical?
  • What does the future hold for UX and will automakers favor UX interior design above all else?

1:50 pm – 2:00 pm

Virtual Networking & Exhibition Break 

2:00 pm – 2:20 pm

Keynote Interview: Volkswagen Group of Americas – New Connectivity Platform 

Interviewer: Roger Lanctot, Director of Automotive Connected Mobility, Strategy Analytics 

Frank Weith, Director Connected & Mobility Services, President, Ventic LLC / Volkswagen Group of America  

 

  • Understand how VW is expanding its digital platform to bring about new efficiencies 
  • What concrete advantages will this move bring to VW’s efficiency and supply chain ecosystem? 
  • How will moving towards the cloud strengthen partnerships, collaboration and modernization especially in the wake of Covid-19?  

TRACK ROOMS – Choose Your Content from 5 Tracks (All Content will be Available On Demand!)

2:30 pm – 2:50 pm

TRACK 1: ADAS & AUTONOMOUS
LiDAR Driving the Autonomous Car

  • Will autonomous vehicles ever become fully LiDAR reliant? Should OEM’s avoid over-reliance on LiDAR systems? Is LiDAR worth the funding?
  • How can LiDAR and HD maps even work compatibly?

2:30 pm – 2:50 pm

TRACK 2: USER EXPERIENCE
HMI Strategies

Shyamala Prayaga, Product Owner – Digital Assistant, Ford Motor Company 

  • Voice is the biggest platform shift in automotive since the smartphone. How will voice recognition through machine learning and rise of in-car personal assistants enhance the user experience?
  • As the number and size of screens increase in the vehicle, will voice technology be the best way for the driver to interact and how will this work if there are multiple screens and users in the vehicle?
  • How big a role can HUDs play?
  • How can automakers transform the in-car infotainment experience to make it more innovative, appealing, responsive and interactive to their customers thus differentiating themselves from their competitors?

2:30 pm – 2:50 pm

TRACK 3: INTERIORS
Presentation: Bringing Quality and Craftsmanship to EV Interiors 

Richard Vaughan, Director, Crafted QualityRivian 

  • Buttons or no buttons? What does the consumer want, and how do we measure distraction over assistance?   
  • Touch control and haptics   
  • Hardware to software interfaces – understanding the potential role of touch activation and responsive surfaces in the connected car   

2:30 pm – 2:50 pm

TRACK 4: MOBILITY
Presentation: Addressing Mobility Challenges Post COVID  

Mark Thomas, VP of Marketing and Alliances, Ridecell 

All forms of mobility have been impacted by the pandemic. With people’s reluctance to use public transportation or even ridesharing, carsharing and vehicle usage will see a resurgence of demand. What is now different in the pandemic era with regard to vehicle usage, vehicle ownership and the vehicle selling process?  

  • What new business models are emerging as consumer needs and behavior change due to COVID-19 
  • How can shared mobility principles be applied to bring no-contact services, and how they can be used to make access to vehicles much simpler than ownership and lease programs are today.  
  • Learn how vehicle utilization in new mobility services drives profitability and which techniques to use to achieve the highest utilization rates. 

2:30 pm – 2:50 pm

TRACK 5: ROUNDTABLES
Collaboration and Innovation: How Can Interior Designers, UX Designers and ADAS Engineers Communicate Better? 

  • With side mirrors and rear-view mirrors being replaced by cameras, can we agree on the best spots to place the camera output screens? 
  • How do we make driver alerts more informative and less annoying? 
  • Do we standardize how AVs communicate with pedestrians and human drivers? 
  • How do we improve communication between our various disciplines to make better, smarter vehicles?  

2:50 pm – 3:00 pm

Networking and Exhibition Break

3:00 pm – 3:20 pm

TRACK 1: ADAS & AUTONOMOUS
Safety Systems for Level 2-Plus and Above

  • How are safety systems evolving to give drivers and passengers more freedom to move about the cabin while still being able to protect them in crashes when they are out of position or sleeping?
  • What are the best cabin-monitoring and sensor strategies for these use cases?
  • What new partnerships and supply chains are evolving from these new requirements?

3:00 pm – 3:20 pm

TRACK 2: User Experience
Automotive Meets Finance – The Rise of Auto Fintech

  • With in-car payments on the rise, how is fintech making an impact on the auto industry?
  • What is the future of E-Wallets, and will it give way to blockchain and cryptocurrency?
  • Connected car commerce is a billion-dollar opportunity. What do automakers need to do to ensure they get a share of this lucrative market?
  • What commercial collaborations need to take place to go beyond the usual pay at pump, tolls and parking payments that most drivers are already do?

3:00 pm – 3:20 pm

TRACK 3: INTERIORS
New Concepts and Technology for Enhancing Interiors 

Mike Godwin, Director of Automotive LED Marketing, Osram Opto Semiconductors

  • How is Human-Centric Lighting (HCL) taking LED technology and interiors to a new level? 
  • How is lighting pushing the boundaries to create new possibilities for design and product differentiation? 
  • Innovations that are improving the passenger experience while providing safety and comfort 

3:00 pm – 3:20 pm

TRACK 4: MOBILITY
Creating a Long Term Profitable and Sustainable Mobility Business Model

  • What more must be done to secure MaaS’ place as a replacement to vehicle ownership?
  • The generic shared mobility business model is not profitable. What must change to counteract this? Who bears the burden of ensuring profitability and sustainability?
  • How can micro mobility distance itself from shared mobility? Given the decreased necessary capital for micro mobility, is this key to providing last mile transportation?

3:00 pm – 3:20 pm

TRACK 5: ROUNDTABLES
Entertainment and the Auto Industry – The Future of Infotainment

Moderator: Hayley Bull, Director, 3Vision 

Pete Wood, Senior Vice President of New Media Distribution, Sony Pictures Entertainment 

Lawrence Kennedy, Product Lead, YouTube 

Corey Spearman, Content Development Manager, Connected Services, Volkswagen Group of America 

 

  • With both evolving independently how could these two very different industries work together in the future? 
  • Will automakers be able to offer the same content in cars as consumers have in the home?   
  • Will there be a chance for automakers to license specific content from the Hollywood studios or will it simply be a case of offering Netflix, Amazon Prime and other 3rdparty services? 
  • Should automakers start creating their own video content? Can content be tailored to journey duration?

3:20 pm – 3:30 pm

Networking and Exhibition Break

3:30 pm – 4:00 pm

TRACK 1: ADAS & AUTONOMOUS
Testing & Measuring the Autonomous Vehicle

Riccardo Giraldi, Senior Director – Experience, Zoox 

  • How ‘safe’ does an AV currently have to be? 
  • Understanding current safety assessment and verification processes   
  • Is simulation testing the key to AV homologation? 
  • What will be the effect of the March UNECE regulations on homologation? How do the regulations hinder level three developments, and how can OEM’s overcome this? 

3:30 pm – 4:00 pm

TRACK 2: USER EXPERIENCE
Measuring Desirability – How Can Automakers Keep Car Buying Emotive?

  • How do consumers understand new technology in today’s vehicles?
  • Do the general public like all this new tech and is it really bringing the driving experience to a new level or is the experience the same just done a different way?
  • How can automakers measure desirability in the car? Can UX bring about a new equation of desirability?
  • With every car doing so much how can automakers focus on the personal experience?
  • How sensors are not only reshaping the interior of the car but also changing the driver’s experience

3:30 pm – 4:00 pm

TRACK 3: INTERIORS
Creating New Aesthetics and Functionality with Advanced Materials

  • Latest applications for additive manufacturing 
  • Are faux leather materials and textiles gaining?  
  • How can we create healthier interiors for new sensibilities? 
  • Transparent surfaces 
  • Smart surfaces 

3:30 pm – 4:00 pm

TRACK 4: MOBILITY
Panel Discussion: Smart Cities and the Value of Public-Private Partnerships

Moderator: Scott McCormick, Director, Connected Vehicle Trade Association (CVTA) 

Tara Lanigan,Director of Business Development, May Mobility 

Jim Saber, CEO, NextEnergy 

Aravind Kailas, Advanced Technology Policy Director, Volvo 

Natalia Quintero, Director – Transit Tech Lab, Partnership for New York City 

 

  • How can companies and administrative departments collaborate to ensure the advancement of smart cities?
  • Public-private partnerships are key to developing smart city initiatives, but one side is always catching up with the other. What must happen to change this?
  • How can entry into public-private partnerships be eased?

4:00 pm – 4:45 pm 

Interiors & UX Themed Speed Networking

Day 3 - Thursday, August 20, 2020

10:55 am – 11:00 am

Welcome Remarks

PLENARY TRENDS

11:00 am – 11:45 am

The Complexity and Layered Landscape of Cybersecurity

Kevin Baltes,Director of Product Cybersecurity, General Motors 

Brian Kelley, CTO, Ohio Turnpike & Infrastructure Commission  

Michael Westra, Technical Leader – In-Vehicle Embedded Security, Ford 

Speaker TBC, Irdeto 

  • Are sensors being developed and installed in cars too quickly? What are the consequences?
  • Should OEMs install their own security for each component or rely on suppliers?
  • Discover whether blockchain is the potential solution for suppliers and OEMs

11:45 am – 12:00 pm

Break and Meet the Speakers Session

12:00 pm – 12:20 pm

Keynote Presentation

12:20 pm – 1:30 pm

Lunch Break

Take a breather, get some fresh air and refuel for an afternoon of interesting talks and education.

12:20 pm – 1:30 pm

Wards Auto 10 Best UX Awards Ceremony 

Host: Tom Murphy, Managing Editor, WardsAuto 

12:20 pm – 1:15 pm

Cybersecurity Themed Speed Networking

1:50 pm – 2:00 pm

Virtual Exhibition & Networking Break

Get up, get a coffee and shake off!

TRACK ROOMS – Choose Your Content from 5 Tracks (All Content will be Available On Demand!)

2:00 pm – 2:20 pm

TRACK 1: ADAS & AUTONOMOUS

Chairperson: Scott Belcher, President & CEO, SFB Consulting

User Intervention and Interaction – Guiding Your Design to be More Efficient and Effective

Interviewer:  Reimer, Research Scientist, MIT Center for Transport & Logistics 

Dave Mitropoulos-Rundus, Senior UX Engineer, Hyundai 

 

  • Is there need for more testing and measuring on driver understanding and intervention?
  • Has the ADAS user interface become too complicated and confusing? Is there a need for consistency of how OEMs are approaching different suits of functionality?
  • Are ADAS Systems keeping drivers safer or causing more distraction?
  • Take over issue – is this a case for moving straight to Level 5?

2:00 pm – 2:30 pm

TRACK 2: Cybersecurity 

Chairperson: Elaina Farnsworth, CEO, The NEXT Education 

Presentation: Deep-Level Software Security 

Speaker TBA, TrendMicro 

  • As vehicle self-repair capabilities increase what more must be done to ensure OTA updates are not hindered?   
  • How great is the need for security software modularity?   

2:00 pm – 2:20 pm

Track 3 – Disruptors & Investment 

Chairperson: Mike Smitka, Emeritus Professor of Economics, Washington & Lee University 

Presentation: FromStartupto Automaker – What’s the Best Way to Integrate a Startupinto a Traditional Business?   

Mark Frohnmayer, President & Founder, Arcimoto 

  • The need for an “out of box” business model to retain and motivate a newly integratedstartup   
  • Getting a cross functional team together to work innovatively and efficiently   
  • Should startups be integrating into a traditional automakers way of life, or should the separation always exist in order to stimulate innovation?   

 

2:00 pm – 2:20 pm

TRACK 4: ROUNDTABLE

The Impact of Covid-19 on Customer Relationships 

  • How can digitization allow for a wider customer base? 
  • Could subscription models and contactless delivery be a necessity in the new normal? 

2:20 pm – 2:30 pm

Networking Break

2:30 pm – 2:50 pm

TRACK 1: ADAS & AUTONOMOUS
Interview: V2X & The Safety Spectrum 

Interviewer: Scott Belcher, President & CEO, SFB Consulting 

John Kenney, Director & Principal Researcher, Toyota 

 

  • If the 5.9 GHz safety spectrum bandwidth is shared, what will be the effect on V2V crash prevention communications?   
  • What effect has bandwidth uncertainty had on V2X communication development and deployment? 

2:30 pm – 3:00 pm

TRACK 2:  Understanding the Impact ofIncreasing Levels of AutonomyonCyber Risks

Ariel Wolf, Counsel – Cyber Security & Transportation Technology, Venable LLP 

  • What cybersecurity issues need to be resolved to ensure L2 & L3 autonomous reliability   
  • How is cyber-resilience measured? How are attacks defended? What more can be done to decrease vehicle vulnerability?   
  • What unique challenges do V2X systems pose to autonomous vehicles? How will teleoperations help and hinder this risk?   

2:30 pm – 2:50 pm

TRACK 3: An ACES Investment Study

Paul Asel,Partner, NGP Capital 

  • Which ACES areas are seeing the greatest funding? And where is this funding coming from? 
  • As technology becomes more expensive what effect will this have on investments? 
  • How do US investments compare with that of Europe and Asia Pacific?   

2:50 pm – 3:00 pm

Virtual Networking & Exhibition Break 

3:00 pm – 3:20 pm

TRACK 1: ADAS & AUTONOMOUS

How Autonomy, Connectivity and Machine Learning are Driving the Future of Agriculture

Nancy Post, Director, Intelligent Solutions Group, John Deere 

  • What can the automotive industry learning from an industry that has been using highly automated vehicles for over a decade?
  • How has the agricultural industry overcome many of the same self-driving technology challenges car manufacturers are facing today?
  • How real-time data sharing enabled by IoT and connectivity creates better ways of conducting important tasks?
  • In what way is machine learning unlocking opportunities for farmers to make more accurate decisions at tremendous scale?

3:00 pm – 3:20 pm

TRACK 3: CYBERSECURITY
Cybersecurity – Who or What is the Weakest Link?

  • The more cars become connected the more chance of a hack, but what is the weakest link, and how are we dealing with it?
  • The convenience for more technology and the seamless user experience in cars is huge but at what cost?
  • As the industry speeds down the technology highway, Government and Infrastructure lags – will hackers gain access via poorly secured traffic lights, charging spots etc?

3:00 pm – 3:30 pm

TRACK 4: DISRUPTORS & INVESTMENT
An ACES Investment Study (Part 2)

Moderator: Paul Asel,Partner, NGP Capital 

Daniel Ruiz, CEO, Zenzic 

Pratik Budhev, Investment Director, Volvo Cars Tech Fund 

Prescott Watson, Principal, Maniv Mobility 

  • Which ACES areas are seeing the greatest funding? And where is this funding coming from?
  • As technology becomes more expensive what effect will this have on investments?
  • How do US investments compare with that of Europe and Asia Pacific?

HEAR FROM THESE SPEAKERS AND MORE:

*Speakers consist of entire Super Event: WardsAuto Interiors Conference, WardsAuto UX Conference,
TU Detroit, and ADAS & Autonomous Vehicles

Joanne Leddy
Program Manager
General Motors

Crystal Windham
Director of Design Cadillac Interiors
General Motors

Mark Allen
Head of Jeep Exterior Design
FCA

Ehab Kaoud
Chief Exterior and Interior Designer, Ford F-150
Ford Motor Company

Richard Vaughan
Director, Crafted Quality
Rivian

Peares Umlauf
President & CEO
Jeep Jamboree USA

David Ladd
Sr. Director, Aftermarket & Corp. Communication
Auria Solutions

Drew Winter
Senior Analyst
Informa Tech Automotive Group

Tom Murphy
Managing Editor
WardsAuto

Kevin Baltes, Director of Product Cybersecurity, General Motors 

Kevin Baltes
Director of Product Cybersecurity
General Motors

Dave Mitropoulos-Rundus
Senior UX Engineer
Hyundai Motor Co.

John Schmotzer
Connected Vehicle Data Architecture, Strategy, and Application Manager
Ford Motor Company

Scott Burnell
Global Lead, Business Development & Partner Management
Ford Motor Company

Michael Westra
Technical Leader – In-Vehicle Embedded Security
Ford Motor Company

Shyamala Prayaga
Product Owner – Digital Assistant
Ford Motor Company

Manish Mehrotra
Director, Digital Business Planning and Connected Operations
Hyundai Motor Co.

John Kenney, Director & Principal Researcher, Toyota

John Kenney
Director & Principal Researcher
Toyota

Corey Spearman
Content Development Manager, Connected Services
Volkswagen Group of America

Frank Weith, Director Connected & Mobility Services, President, Ventic LLC / Volkswagen Group of America  

Frank Weith
Director Connected & Mobility Services, President
Ventic LLC / Volkswagen Group of America

Aravind Kailas
Advanced Technology Policy Director
Volvo Group North America

Pratik Budhev
Investment Director
Volvo Cars Tech Fund

Christophe Marnat
Vice President, Global Electronics and Advanced Driver Assist Systems Division
ZF

Matthias Moehlig, Director, BMW Group

Matthias Moehlig
Director
BMW

Mitch Dornich
Vice President of Product
SiriusXM Connected Vehicle

Peter Polit
Vice President and General Manager of Connected Vehicle Strategy and Business Development
SiriusXM

Claes Herlitz
VP and Head of Connected Vehicles
Ericsson

Juergen Duanis
Head of Connected Vehicle Sales
Ericsson

Julie Martin
Executive Advisory Council
AWAF (Automotive Women’s Alliance Foundation)

Michael Godwin
Director of Automotive LED Lighting
OSRAM Opto Semiconductors

Lawrence Kennedy
Product Lead
YouTube

Daniel Ruiz
CEO
Zenzic

Steve Bell, Principal Analyst, Wards Intelligence

Stephen Bell
Principal Analyst
Wards Intelligence

Doug Newcomb
Senior Industry Analyst
Wards Intelligence

Riccardo Giraldi
Senior Director – Experience
Zoox

Laurence Harrison, Chairman, WorldDAB Automotive Committee 

Laurence Harrison
Chairman
WorldDAB Automotive Committee

Mike Smitka
Emeritus Professor of Economics
Washington & Lee University

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