Modern Marketing
Visual & Experience Marketing
Modern Marketing
Visual & Experience Marketing
Underlying Human Nature
Human hardwiring favors images.
Seconds
Human
attention span
attention span
of a second
Time to understand
a visual scene
a visual scene
of our brains
Wired to receive visual input
better retention
If information is paired with an image
A Changeover Happens
UX: Consumer brands changed B2B user expectations.
Companies like Apple, Amazon, Facebook, Netflix have massively shaped our expectations around strong design, intuitive interfaces and ease of use.
Social & mobile apps provide highly visual content and near instant feedback and gratification.
Consumer UX = B2B UX.
B2B’s “good enough” approach to design and UX is no longer good enough. B2B is now held to the same consumer standards.
B2B’s “good enough” approach to design and UX is no longer good enough. B2B is now held to the same consumer standards.
Today’s Driving Forces
Current trends in visual design are quickly accelerating the need.
Today’s Driving Forces
Current day trends are quickly accelerating the need.
Eye-tracking studies show internet readers spend
more time looking at the images
than they do reading text on the page.
Facebook posts with images see
2.3X more engagement
than those without images.
4X
as many consumers would prefer to watch a video about a product than to read about it.
People following directions with text and illustrations do 323% better than people following directions without illustrations.
Eye-tracking studies show internet readers spend more time looking at the images than they do reading text on the page.
4X as many consumers would prefer to watch a video about a product than to read about it.
Facebook posts with images see 2.3X more engagement than those without images.
People following directions with text and illustrations do 323% better than people following directions without illustrations.
B2B Marketers
Make the trend your friend.
The Macro Steps to Advance
