Plan Your Visit to FOCUS: Electrification & Advanced Propulsion
FOCUS: Electrification & Advanced Propulsion is taking place LIVE both on-site at the Suburban Collection Showplace | Novi, MI, USA and online. On this page, find out key information to help you plan your visit.
Not yet registered? The earlier you book the more you save.
FOCUS: Electrification & Advanced Propulsion Timings
On-site Registration Hours – November 15-16, 2021 | 8:00AM – 4:00PM ET
On-site Conference Hours – November 15-16, 2021 | 9:00AM – 6:00PM ET
Online Conference Hours – November 18-19, 2021 | 10:00AM – 4:00PM ET
Expo Hall Hours – November 16-17, 2021 | 11:00AM – 4:00PM ET
Automotive Tech Week Timings
On-site Registration Hours – November 16-17, 2021 | 8:00AM – 4:00PM ET
On-site Conference Hours – November 16-17, 2021 | 9:00AM – 6:00PM ET
Online Conference Hours – November 15-19, 2021 | 10:00AM – 4:00PM ET
Expo Hall Hours – November 16-17, 2021 | 11:00AM – 4:00PM ET
Book Your Hotel Room
FOCUS: Electrification & Advanced Propulsion is taking place at the Suburban Collection Showplace in Novi, MI, USA. If you are travelling to the event, you can book your hotel room now at the Hyatt Place Detroit/Novi (details provided below).
HOTEL RESERVATIONS
Hyatt Place Detroit/Novi | 46080 Grand River Avenue, Novi, Michigan 48374
Special attendee group rate $199 plus tax
Rate is available until October 13, 2021 or until sold out
Features:
- Convenient location – attached to the convention center
- Complimentary breakfast buffet
- Free in-room WIFI
- Complimentary parking
- Separate workspace, mini-fridge
Mention TU-Automotive 2021 to receive the discounted rate.

Reservation details
Reserve your hotel room online. Check-in is at 3:00 p.m., check-out is at 12:00 p.m.
Hotel guest rooms will be offered at the special conference rate until October 13, 2021, or until they sell out, and will be based upon availability after this date. A first night’s deposit is required and will be charged to your credit card. Reservations must be canceled 48 hours prior to arrival to avoid loss of the first night’s deposit. Rates are available three days prior and three days after the contracted group dates – based upon availability at the time of booking.
Beware of False and Fraudulent Housing Claims
Hyatt Place Detroit/Novi and HOTELMAP are the only housing providers for the event. Please be aware of unethical housing poachers that have been contacting attendees about booking potentially bogus hotel rooms for this conference. Reservations made through a third party agency will be at your own risk. If you provide your credit card information to any of these unauthorized vendors, your card may be charged but you may NOT have a reservation when you arrive at the conference.
Suburban Collection Showplace | Novi, MI, USA
Address
46100 Grand River Ave,
Novi,
MI 48374,
USA
Travelling from the Airport?
Detailed instructions on how to get to the Suburban Collection Showplace from the airport can be found on the venue website. A direct link is provided below.
Parking
Detailed information about available parking can be found on the Suburban Collection Showplace website. A direct link is provided below.
Parking is free for all FOCUS: Electrification & Advanced Propulsion attendees.