CONTENT MARKETING

Drive Engagement and Build Relationships with Quality-Crafted Content Programs

When your content marketing program is cohesive, relevant, and supremely well-designed, the impact is powerful. Our content, marketing, and digital experts know your industry; we craft custom programs that drive engagement and deliver on time and to goal.

Infographics

Visual design can add vitality to your message. Infographics have emerged as a popular form of web content, surpassing traditional content in terms of driving traffic. The ease with which users can interpret and glean insights from the highly visual format of infographics has made them a favorite. By breaking down information that may otherwise be concealed in lengthy text, infographics widen the audience reach. They also boost social media shares of your content.

Product Value Description
  • Make a splash with highly visual content designed to educate and inform your target audience, allowing your prospects to gain helpful insights throughout the buyer’s journey.
  • Deliver complex ideas through simple visuals.
  • Easy for audiences to read, understand, and remember.
  • Ideal for data visualization, survey results, presenting overview perspectives, or to illustrate new and highly specialized concepts and ideas.
  • Providing a summary or overview of steps in process, simplifying and clarifying concepts for audiences.
Product Objectives
  • Demand Generation
  • Brand Awareness
  • Audience Engagement
  • Visual Content Creation

eBooks

eBooks serve as effective tools in addressing problems, exploring industry-related topics, and identifying opportunities for potential customers. In contrast to white papers, eBooks possess a more engaging and visual tone and can incorporate various related pieces into one or more chapters. These informative publications aim to educate readers in the initial stage of the buyer’s journey, focusing on a specific topic of interest.

Moreover, an eBook can feature original content produced by WardsAuto or repurposed content supplied by the client. They offer practical steps that readers can take to solve particular problems and are tailored for those seeking a general overview rather than an in-depth analysis.

With its potential for generating new leads, nurturing leads, and promoting brand awareness, an eBook serves as a valuable resource in marketing strategies.

Product Value Description
  • Position client’s company as an expert in their industry or market​.
  • Visual data that compliments the editorial content​.
  • Educate and persuade client prospects without selling.
  • Generate new sales leads for marketers and motivate prospects to contact.
  • Beneficial during the Awareness Stage of the Buyer’s Journey, when prospects are early in researching the problem.
  • Advantageous during the Consideration Stage when are building the criteria they will use to make their eventual purchase decision.
Product Objectives
  • Asset Generation/Expand Asset Library​
  • Audience Engagement
  • Brand Awareness
  • Demand Generation
  • Lead Generation
  • Lead Nurture
  • Positioning
  • Thought Leadership

FastChat

By utilizing the power of video, FastChat interviews strike a perfect balance between responding to shifting customer needs and offering agile marketing solutions. These editorially-driven video interviews create deeper connections with prospective customers by providing a platform for executives to share their brand’s innovation, market leadership, and expertise.

Designed as quick and informative conversations, FastChat interviews offer an educational format that features high-level discussions on timely and relevant industry topics. Sponsors can position their brand as a thought leader by offering insights into industry challenges, opportunities, and strategies through video storytelling, driving audience engagement and establishing their authority.

Product Value Description
  • Asset(s) provided to client for use on their website, social media, and marketing channels.
  • Prominent executive visibility.
  • Thought leadership, branding, and awareness marketing program to WardsAuto audience.
  • Third-party credibility from aligning with WardsAuto brand.
Product Objectives
  • Thought Leadership
  • Brand Awareness
  • Audience Engagement
  • Client Content Creation

Webinar Executive Summary

Extend your interaction with potential clients beyond a single webinar. With the Webinar Executive Summary, attendees and those who missed out can obtain valuable insights on the main topics that were covered. This downloadable PDF offers pertinent information to help guide their decision-making process. Leverage the Webinar Executive Summary to pique interest, foster leads, and increase customer engagement.

Product Value Description
  • Extend the value and message of a webinar by generating content that enhances the experience for prospects​.
  • Move buyers toward a decision with rich content focused on a topic they are already interested in​.
  • Third-party credibility by aligning with WardsAuto brand.​
  • Original content marketing asset generated for client to use on their website, social media, and marketing channels.​
Product Objectives
  • Asset Generation/Expand Asset Library
  • Audience Engagement
  • Engagement Extends Life of Webinar
  • Lead Nurture Asset

Key Takeaways

To get the most out of a webinar, research report, or event, it’s essential to repurpose the content strategically. Rather than treating it as a one-time marketing tool, marketers should view it as a valuable asset that can be reused to engage audiences long after the initial campaign is over. By focusing on the key themes and turning the content into a visually stimulating experience, marketers can expand its reach and appeal to a wider audience, resulting in a higher ROI.

Multimedia approaches are particularly useful for busy professionals who want educational material that they can access at their convenience. Key takeaways should be concise and provide valuable information, which will appeal to B2B professionals who have little time to spare. The ultimate goal is to spread the message to new audiences and generate interest among prospective customers.

Product Value Description
  • Webinars and events only reach the people who registered or attended, taking the key value of the content itself, and repackaging it in an interactive format to reach a larger audience in an easy to consume format.
  • Executives and C-suite are highly sought-after audiences, but it’s difficult to capture their attention. They may not have time to attend webinars or an event, but they still want a high-level summary of the key points they can consume on their time.
  • It’s measurable. Unlike PDF summaries, we track interactions to show engagement and demonstrate ROI.
  • Third-party credibility by aligning with WardsAuto.
  • Original content marketing asset generated for client to use on their website, social media, and marketing channels.
Product Objectives
  • Asset Generation / Expand Asset Library
  • Audience Engagement
  • Brand Awareness
  • Brand Recognition
  • Content Amplification
  • Thought Leadership

Podcast

Podcasts are an essential component of building brand recognition, cultivating loyal audiences, and extending reach, especially among younger demographics. The increasing popularity of podcasts provides a valuable opportunity to connect marketing messages with audiences in a personalized and intimate way.

Product Value Description
  • Capture the attention of your audience with engaging audio content focused on relevant industry topics​.
  • Position your company with authority and credibility by presenting your solution as a response to industry issues​.
  • Portability, podcasts can travel anywhere the listener goes and are frequent companions to commutes, the gym, and at home​.
  • Podcasts offer a great opportunity for clients to convey valuable information in an authentic manner, listeners can hear the brand message directly form a company expert.
Product Objectives
  • Audience Engagement
  • Brand Awareness​
  • Brand Credibility​
  • Client Asset Creation​
  • Product Awareness ​
  • Thought Leadership​

White Paper

White Papers serve as comprehensive, compelling reports that offer solutions to specific problems. They function as sophisticated problem-solving guides that are perfect for individuals familiar with a company’s products or solutions, who seek to validate their purchasing decision by tackling a problem. WardsAuto employs White Papers to inform and enlighten their audience on an issue or point of view. By utilizing White Papers, businesses can display their proficiency and leadership on a relevant topic to their business. Unlike sales pitches, White Papers rely on unbiased facts to inform and persuade individuals in their purchasing journey. They are valuable assets that necessitate registration in exchange for access, and thus make excellent lead-capturing products.

Product Value Description
  • Position client’s company as an expert in their industry or market.
  • Educate and persuade client prospects without selling.
  • Help decision makers evaluate a client’s approach to solving issues and address their needs in scaling their business.
  • Generate new sales leads for marketers and motivate prospects to contact.
  • Support the client’s sales team with a valuable tool they can use to advance prospects through the sales funnel and close deals.
  • Accelerate the decision-making process for target prospects.
Product Objectives
  • Asset Generation/Expand Asset Library
  • Brand Awareness
  • Demand Generation
  • Audience Engagement
  • Inbound Marketing
  • Lead Generation
  • Lead Nurture
  • Positioning
  • Thought Leadership

Blogs / Sponsored Articles

WardsAuto boasts a team of content experts and creative talent who can create valuable assets for content marketing campaigns, including blogs, articles, and other short-form content types. Collaborating with WardsAuto adds a third-party credibility and a thought-leadership perspective to the content, benefiting the client’s desired target audiences. WardsAuto has the necessary experience and knowledge to produce unique and custom content, such as Ask the Expert, FAQ’s, Top Tips, and Difference Between, that provide long-term marketing value and lead generation potential.

Product Value Description
  • Generate engagement and audience interest by creating content that resonates with your ideal prospects.
  • Provide meaningful content along the buyer’s journey that drives prospects to convert.
  • Provide quick answers to audience’s questions.
  • Is ideally suited for promotion and consumption on social media.
  • Shorter pieces of content are usually less overwhelming visually for readers and easier to engage when starting the buyer’s journey.
  • Easier to digest content, attention grabbing, and drive action from readers.
Product Objectives
  • Awareness Audience
  • Brand Awareness
  • Client Content Creation
  • Thought Leadership

Virtual or Bespoke Event / Roundtable

Virtual events create a dynamic, digital space for professionals to engage with targeted content and gain knowledge through webinars and thought leadership. Attendees have the opportunity to interact with your brand’s offerings, as well as those of your partners, through a variety of features such as customizable booth templates, live chat functionality, gamification, break-out rooms, and audio-supported video clips. This interactive platform ensures that attendees stay engaged throughout the event.

Product Value Description
  • Engage with qualified leads in an interactive environment intentionally designed to drive active participation.
  • Create a unique learning experience for propsects where there are multiple touch points.
  • Drive value for partners and sponsors by increasing their brand awareness and thought leadership position.
Product Objectives
  • Lead Generation
  • Audience Engagement
  • Thought Leadership
  • Prospect Engagement
  • Optimal User Experience

Industry Voice

Utilizing content is an extremely effective strategy for marketers to engage with their target audiences and convey their value proposition, share their thought leadership, tell their brand’s story, and offer other valuable information to foster trust with readers. Industry Voice amplifies the exposure of client content by situating it within a relevant category on WardsAuto, enabling it to blend seamlessly with WardsAuto’s reputable editorial content, conforming to the website’s design and function. Industry Voice transcends conventional methods such as banner advertisements, providing businesses with a platform to communicate their narrative, deliver value, and form a connection with their intended audience in a format that resonates with WardsAuto’s readers, who are influential decision-makers in the B2B realm.

Product Value Description
  • Delivering valuable information about key industry topics that the audience is already seeking.
  • Educating users about solutions to their problems.
  • Aligning your content with credible editorial content.
  • Blending sponsor content into WardsAuto online experience.
Product Objectives
  • Audience Engagement
  • Brand Awareness
  • Brand Credibility
  • Product Awareness

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