Automotive Tech Week Megatrends

January 25-29, 2021

100% Virtual | Live and OnDemand

Cockpit of the Future at Automotive Tech Week: Megatrends

The automotive industry is undergoing a major transformation driven by sustainability and new user demands.  Manufacturers are becoming more environmentally conscious and are beginning to usrecycled materials to create a greener and more eco-friendly interiors. 

Excitement is no longer what is going on outside the vehicle it is what is going on inside that will create the ultimate user experienceManufacturers are redefining the driving experience; HMI is changing the way we interact with our vehicle and our virtual assistants are becoming more human. In-car entertainment is evolving beyond the radio and will one day become a key feature for the driver and passengers.    

Wednesday 27 January – Cockpit of the Future

Starts at 8:00 – 8:05am PT11:00 – 11:05 am ET4:00 – 4:05 pm GMT5:00 – 5:05 pm CET 

Chairperson’s Opening Remarks
Drew Winter, Senior Analyst, Wards Intelligence

Presentation: Racing Towards a Climate Conscious Interior 

How a luxury manufacturer is using recycled materials to create a sustainable and environmentally friendly interior.
What are the latest and most innovative techniques for recycling plastics and textiles a luxurious interior? 
To what extent will the supply chain be affected if there is an increased appeal for sustainable products and how can material suppliers adapt in response to changing consumer demands?  

Panel Discussion: In-Car Entertainment: Who Dares, Wins 

How is in-car entertainment going to create a better travelling experience? Could this be the engagement EV adopters need – entertainment OnDemand while charging?
Achieving faster results through partnerships with software manufacturers – giving traditional OEMs the edge over the disruptors.
What learnings and processes from smartphones and app providers could OEMs use to get ahead of the game? 

Moderator: Hayley Bull, Director, 3Vision 

 Brandon Blumber, Senior Business Development Planner, Vehicle Connected Services, Nissan Group of North America 

 Pete Wood, Senior Vice President of New Digital Distribution, Sony Pictures Entertainment 

Bob Dillon, SVP, Automotive Connected MediaXperi 

Presentation: Driving UX differentiation on Android Automotive 

How can OEMs overcome the challenge of maintaining their unique brand identity while offering excellent user experiences in a multi-screen digital cockpit incorporating Android Automotive? 

Delve into UI trends and future-looking use cases that will demand a well-defined workflow, rapid prototyping, advanced visualization with advanced graphics, and seamless connectivity across all HMI operating systems within the vehicle.  

Derek Sellin, Vice President, Marketing & EcosystemRightware 

Wards Analysts –  CES Interiors / UX Roundup & Networking
Host: Drew Winter, Senior Analyst, Wards Intelligence 

Pete Wood, Senior Vice President of New Digital Distribution, Sony Pictures Entertainment

Derek Sellin, Vice President, Marketing, Rightware

Hayley Bull, Director, 3Vision

Brandon Blumber, Senior Business Development Planner, Vehicle Connected Services, Nissan Group of North America

From Informa Tech Automotive Group

WardsAuto

Cabin Monitoring Will Define Cockpit of the Future, Improve Your Mood

Cabin Monitoring Will Define Cockpit of the Future, Improve Your Mood

In the cockpit of the future, you won’t be able to buy happiness, but you will be able to pay for a better mood.

WardsAuto

Immersive In-Vehicle Experiences, ADAS for Everyone

Immersive In-Vehicle Experiences, ADAS for Everyone

With recent advances in computing capability, automakers can start thinking about driver assistance systems and the digital cockpit as an opportunity to move toward Vision Zero, a multinational approach to road safety that seeks to eliminate traffic fatalities and severe injuries.

WardsAuto

Denso Technology Aims to Swap Out Fobs for Phones

Denso Technology Aims to Swap Out Fobs for Phones

Lambda:4 initially was focused on wireless ranging and positioning technologies to improve avalanche and other search-and-rescue systems. As the technologies evolved, the company realized they could be used in the automotive and logistics industries as well.

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