Big Story: Preparing for the Plateau

 In Dealer, Marketing

March Issue: Preparing for the Plateau

WardsAuto explores what dealers are doing to get ready for an end to the boom years. How will they use new technology to reach and retain customers? As competition increases and new-vehicle margins shrink, where will they turn to maintain profit levels? Are they looking for automakers to help them through the downturn, or bracing for new battles? Will potential Trump policy changes help soften the blows?

Stay tuned for the complete issue to arrive the first week of March.

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