Plan Your Visit to Automotive Tech Week

Automotive Tech Week is taking place LIVE both on-site at the Suburban Collection Showplace | Novi, MI, USA and online. On this page, find out key information to help you plan your visit.

Not yet registered? The earlier you book the more you save.

Automotive Tech Week Timings

On-site Registration Hours – November 16-17, 2021 | 8:00AM – 4:00PM ET

On-site Conference Hours – November 16-17, 2021 | 9:00AM – 6:00PM ET

Online Conference Hours – November 15-19, 2021 | 10:00AM – 4:00PM ET

Expo Hall Hours – November 16-17, 2021 | 11:00AM – 4:00PM ET

FOCUS: Electrification & Advanced Propulsion Timings

On-site Registration Hours – November 15-16, 2021 | 8:00AM – 4:00PM ET

On-site Conference Hours – November 15-16, 2021 | 9:00AM – 6:00PM ET

Online Conference Hours – November 18-19, 2021 | 10:00AM – 4:00PM ET

Expo Hall Hours – November 16-17, 2021 | 11:00AM – 4:00PM ET

Book Your Hotel Room

Automotive Tech Week is taking place at the Suburban Collection Showplace in Novi, MI, USA. If you are travelling to the event, you can book your hotel room now at the Hyatt Place Detroit/Novi (details provided below).

HOTEL RESERVATIONS

Hyatt Place Detroit/Novi | 46080 Grand River Avenue, Novi, Michigan 48374

Special attendee group rate $199 plus tax

Rate is available until October 13, 2021 or until sold out

Features:

  • Convenient location – attached to the convention center
  • Complimentary breakfast buffet
  • Free in-room WIFI
  • Complimentary parking
  • Separate workspace, mini-fridge

Mention TU-Automotive 2021 to receive the discounted rate.

Reservation details

Reserve your hotel room online. Check-in is at 3:00 p.m., check-out is at 12:00 p.m.

Hotel guest rooms will be offered at the special conference rate until October 13, 2021, or until they sell out, and will be based upon availability after this date. A first night’s deposit is required and will be charged to your credit card. Reservations must be canceled 48 hours prior to arrival to avoid loss of the first night’s deposit. Rates are available three days prior and three days after the contracted group dates – based upon availability at the time of booking.

Beware of False and Fraudulent Housing Claims

Hyatt Place Detroit/Novi and HOTELMAP are the only housing providers for the event. Please be aware of unethical housing poachers that have been contacting attendees about booking potentially bogus hotel rooms for this conference. Reservations made through a third party agency will be at your own risk. If you provide your credit card information to any of these unauthorized vendors, your card may be charged but you may NOT have a reservation when you arrive at the conference.

Suburban Collection Showplace | Novi, MI, USA

Address

46100 Grand River Ave,
Novi,
MI 48374,
USA

Travelling from the Airport?

Detailed instructions on how to get to the Suburban Collection Showplace from the airport can be found on the venue website. A direct link is provided below.

Parking

Detailed information about available parking can be found on the Suburban Collection Showplace website. A direct link is provided below.

Parking is free for all Automotive Tech Week attendees.

CONTACT US TODAY TO LEARN MORE ABOUT THE EVENT

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