Automotive Tech Week Europe

September 13-17, 2021 | 100% Online

Automotive Tech Week: Europe Agenda

Automotive Tech Week: Europe is taking place this year, Online in September. Focusing on industry-disruptive trends like Mobility / Infrastructure, Green Tech & Sustainability, Consumer Personalisation, Autonomy, Digital Transformation, and more.

September 13-17th, 2021

Day 1

Day One – Monday, 13th September

09:55 – 10:00 

Welcome from Informa Tech Automotive Group
Caroline Hicks, Director, Events, Informa Tech Automotive Group  

10:00 – 10:20 

Opening Keynote: Automotive Inspire Interview
Drew Winter, Senior Analyst & Community Manager, Informa Tech Automotive Group 

MOBILITY INFRASTRUCTURE  

GREEN TECH & SUSTAINABILITY 

10:25 – 10:30 

Chairperson’s Welcome 

10:25 – 10:30 

Chairperson’s Welcome 

10:30 – 10:50 

Presentation: Shifting Societal Views towards MaaS 

  • To what extent has the public’s view on MaaS solutions altered over the past year?  
  • How can MSPs deploy innovative marketing messages to generate increased passenger usage following national COVID-19 lockdowns?  
  • What more can be done to enhance the incorporation of MaaS into day-to-day life?  
  • Can MaaS ever hold the same UX as personal vehicle ownership? 

10:30 – 11:10

Panel Discussion: Barking up the Wrong Tree – The Drive to Decarbonise 

  • What is the right path in decarbonisation, banning all petrol and diesel in favour of pure electric, or creating carbon-neutral fuels? 
  • Should we be paying more attention to energy sources & resources?  
  • Will countries and regulators who choose the wrong path end up spending more If so, how ancan this be rectified without breaking the bank?  

10:55 -11:35 

Panel Discussion: Turning Mobility Data into Profit with B2B Transactions 

  • How can mobility companies pivot their revenue models to profit from the data they capture?  
  • Which industries would benefit from mobility data, what questions do they have, and what answers are they looking for? 
  • To what extent could data monetisation hinder the relationship between MSPs and platform users? 

11:15  11:55 

Panel Discussion: How Will We Actually Use EVs? 

  • Are we currently trying to fit EVs into the ICE use mould? If so, how can redefining the future driving experience enable automakers to develop products better suited to this new normal in transportation? 
  • How can differentiating vehicle use by length and frequency of trips enable OEMs to better market different types of EVs to their most suited audience? 

11:40 – 12:20 

Panel DiscussionEuropean Mobility on Demand – What’s Holding Us Back?  

  • What strategic hurdles must be overcome to develop an effective mobility on demand solution throughout Europe?  
  • As the mobility industry begins to consolidate, will we see greater cooperation between key industry players? 
  • To what extent can public-private partnerships provide the answer to developing an effective backbone for efficient mobility on demand solutions? 

12:00 – 12:20 

Presentation: Grid Capacity & Overcoming Energy Hurdles 

  • As the number of electric vehicles on the road increases, so must grid capacity. What technological challenges must be overcome to enhance the grid capacity, thus reducing range anxiety? 
  • Do many regions currently have the energy infrastructure and capabilities to support a substantial increase in EVs on the road? If not, where will the energy fuelling electric vehicles come from? 

14:25 – 14:30 

Chairperson’s Welcome Back 

14:25 – 14:30 

Chairperson’s Welcome Back 

14:30 – 15:10

Panel Discussion: It Takes a Village – Deploying Cooperative Intelligent Transport Systems (C-ITS) Across Europe 

  • How collaboration between public and private stakeholders aim to bring seamless real-time and continuous interoperable services across European borders for all road users. 
  • What are the issues standing in the way of deployment (e.g. technical, standardisation, implementation etc.) and what are some options that might help these be resolved?   

14:35  15:10

Panel Debate: Charging Solutions of the Future 

  • Charging at home or at destination? Connectors and cables or wireless? 
  • Is it possible to develop charging solutions suited to both light & heavy-duty vehicles?  
  • A debate on the realistic future of electric vehicle charging. 

15:15 – 15:55

Panel Discussion: Consolidation, Mergers and Acquisitions – What’s Next for Mobility Companies? 

  • For years, the mobility ecosystem has been rapidly expanding with innovative product launches and numerous company formations, but are we finally beginning to see an amalgamation of products and companies? 
  • Are big industry players likely to use acquisitions to financially dominate the ecosystem, or are mergers the result of increased ecosystem cooperability? How is this trend expected to develop? 

16:00 – 16:40

Mobility Infrastructure Start Up Elevate Pitch-Off 

Once again Start up Elevate Europe will showcase hot new start-ups who will take to the virtual stage to demo their innovations, in this fast-paced feature!  Each Startup receives only 5 minutes to pitch their business to win the Best Mobility Start Up accolade.   

  • After each pitch our esteemed judges will have a chance to comment, give advice and ask questions to our startups! 
  • The winner of the best Mobility Start Up will go on to compete in the final with the chance to win the coveted Best Start Up of the Year Award. 
Day 2

Day Two – Tuesday, 14th September

10:00 – 10:20 

Opening Keynote: Automotive Inspire Interview
Drew Winter, Senior Analyst & Community Manager, Informa Tech Automotive Group 

CONSUMER PERSONALISATION  

EUROPEAN STATE OF THE INDUSTRY

10:25 – 10:30 

Chairperson’s Welcome 

11:00 – 11:05 

Chairperson’s Welcome 

10:30 – 10:50 

Presentation: Enhancing the User Experience with Personalised Services – A Car is More than a Car 

  • How can automakers push connected services further to create a more personalised experience for their customers? 
  • How to improve pricing and packaging strategy to make your product uniquely positioned in the market 
  • In what ways can OEMs decipher the colossal amounts of data retrieved from the software-defined vehicle to assess which products and features their customers are using most? 

11:05 – 11:25 

Presentation: Innovations from Germany  

Join us to hear about the latest automotive technological innovations coming out of Germany.  

  • Which areas of CASE are taking developmental priority? 
  • What opportunities are there to build on current developments? 
  • How is the industry set to develop in Germany? 

10:55 -11:35 

Panel Discussion: Navigating the Herd Effect in the Software-Defined Race 

  • Software driven products and features are now a defining element of an automakers brand. How can OEMs narrow down on their offerings to strengthen their consumer identity?  
  • Automotive is rapidly evolving, as are in-vehicle capabilities. To what extent can OEMs provide unique and innovative software driven features without straying too far from the safety net of the automaker herd?  

11:30  11:50

Presentation: Innovations from Finland 

Join us to hear about the latest automotive technological innovations coming out of Finland.  

  • Which areas of CASE are taking developmental priority? 
  • What opportunities are there to build on current developments? 
  • How is the industry set to develop in Finland? 

11:40 – 12:20 

Panel Discussion: Re-thinking In-Car Entertainment  

  • Should automakers be offering the same entertainment content in cars as we have in our homes? 
  • How will the various stakeholders monetize these new revenue streams (VOD services, hybrid radio, e-commerce)? 
  • As the media landscape becomes more crowded with super aggregators and OTT services, how will this affect in-car entertainment and will the infrastructure be able to adapt? 

14:25 – 14:30 

Chairperson’s Welcome Back 

14:25 – 14:30 

Chairperson’s Welcome Back 

14:30 – 15:10

Panel Discussion: Will screens define and brand future vehicles?  

Lavish grilles, chrome and eye-catching exterior lines describe current and past vehicles. Will huge screens and eye-popping graphics be the tools for defining future vehicles? 

  • What technologies will make tomorrow’s screens even more compelling than todays? 
  • Will distraction issues push more information to HUDs? 

14:30  14:50

Presentation: Innovations from France 

Join us to hear about the latest automotive technological innovations coming out of France.  

  • Which areas of CASE are taking developmental priority? 
  • What opportunities are there to build on current developments? 
  • How is the industry set to develop in the France? 

15:15 – 15:55

Panel Discussion: The New Economy of In-Vehicle Subscription Based Services 

  • In what way, can subscription services drive innovation and increase ROI for Automakers? 
  • With consumers craving for more flexibility, how can subscription business models adapt to this changing demand?  
  • What changes will be needed to facilitate subscription revenue offerings?  
  • How will enhanced connectivity benefit consumers with more personalised subscription experience?  

14:55 – 15:15 

Presentation: Innovations from UK 

Join us to hear about the latest automotive technological innovations coming out of the UK.  

  • Which areas of CASE are taking developmental priority? 
  • What opportunities are there to build on current developments? 
  • How is the industry set to develop in the UK? 

16:00 – 16:40

Consumer Personalisation Start Up Elevate Pitch-Off 

Once again Start Up Elevate Europe will showcase hot new Start Ups who will take to the virtual stage to demo their innovations, in this fast-paced feature!  Each Start Up receives only 5 minutes to pitch their business to win Best Consumer Personalisation Start Up.   

  • After each pitch our esteemed judges will have a chance to comment, give advice and ask questions to our Start Ups! 
  • The winner of best Personalisation Start Up will go on to compete in the final with the chance to win the coveted Best Start Up of the Year Award
Day 3

Day Three – Wednesday, 15th September

10:00 – 10:20 

Opening Keynote: Automotive Inspire Interview
Drew Winter, Senior Analyst & Community Manager, Informa Tech Automotive Group 

AUTONOMOUS FUTURE  

GREEN TECH & SUSTAINABILITY 

10:25 – 10:30 

Chairperson’s Welcome 

11:00 – 11:05 

Chairperson’s Welcome 

10:30 – 10:50 

Fireside Chat: Data on Wheels: Data Protection in Autonomous & Connected Vehicles 

  • Understanding the unique data protection issues facing OEMs and other automotive stakeholders in designing and selling autonomous and connected vehicles. 
  • What are the obligations of OEMs and other stakeholders regarding personal data? 
  • What are the differences in approach between EU and the US and what does it mean for you? 

11:05 – 11:25 

Presentation: The Future of Fuel Cell 

  • Given the current manufacturing costs associated with BEVs, where is the place for FCEVs in the European market? 
  • What role could hydrogen play in advancing the electrification of heavy-duty vehicles?  

10:55 -11:35 

Panel Discussion: 5G C-V2X – Paving the Road to Autonomy   

  • How will 5G C-V2X carve the path towards improving automotive safety and autonomous driving? 
  • What kind of innovation and new services will we see when 5G – CV2X comes to fruition? 
  • What will the winning technology look like and will there be regional barriers?  

10:55 – 11:15

Presentation: Getting Ahead in the Battery Race 

  • What realistic innovations can be made during the manufacturing process of vehicle batteries to reduce the overall cost?  
  • Which areas of the automotive ecosystem will likely take most of the control over the battery? How can the industry collaborate to further battery technology developments? 

11:40 – 12:20 

Panel Discussion: Are AV’s Overhyped? Dealing with Difficult Edge Case Scenarios 

  • Simulation is essential for AV development & testing, what are automakers doing to increase edge cases? 
  • AI can’t invent what it hasn’t seen – is there an economical and less time-consuming way for perception training every possible scenario? 

11:40 – 12:20 

Panel Discussion: Providing an Effective End of Life for Batteries 

  • Recent technological developments have rapidly advanced the effectiveness of electric vehicles throughout their life cycle. Is now the time to look at EV end of life and battery redundancy solutions?  
  • What challenges do we still have to overcome to achieve effective battery recycling? How do the challenges and solutions on offer differ by geographic region?

14:25 – 14:30 

Chairperson’s Welcome Back 

14:25 – 14:30 

Chairperson’s Welcome Back 

14:30 – 15:10

Panel Discussion: Developing Connected Infrastructure for Future Autonomous Products  

  • Consumers are looking for a customisable and updatable product, anthe vehicle is evolving into a software-defined autonomous platform in response. What developments need to occur before Europe’s connectivity infrastructure can handle the communications burden of autonomous vehicles? 
  • How could the current connectivity framework be adapted so that it can best support future ADAS features?  
  • Should communications and utility infrastructure develop in unison to provide an efficient backbone to support the vehicle of the future?  

14:30  14:50

Presentation: Climate Change in the Cabin 

More efficient HVAC systems are crucial to improving EV range and efficiency. Consumers are demanding new levels of comfort. After 50 years, HVAC systems are poised for major changes that will improve the cabin’s climate — and the planet’s — by improving efficiency. 

  • New climate control technologies can improve EV range 15%-40% in cold weather. 
  • Respondents to recent Wards Intelligence survey say heated and cooled surfaces will be the most desirable cockpit materials technologies in 2025 and 2030. 
  • How can focusing on personal comfort rather than heating and cooling cabin air free up interior space and chop vehicle weight?  

15:15 – 15:55

Panel Discussion: The Future of Cabin Monitoring 

Cabin monitoring will play a pivotal role in almost all aspects of future mobility, from Level 2-5 autonomous driving, comfort and safety, cybersecurity, UX and more.  

  • Which will be the most important sensors, IR cameras, 3-D sensing, 4-D sensing or RF radar? 
  • What will be their roles? 
  • How many roles will single sensors be able to play? 

16:00 – 16:40

Autonomous Future Start Up Elevate Pitch-Off 

Once again Start up Elevate Europe will showcase hot new start-ups who will take to the virtual stage to demo their innovations, in this fast-paced feature!  Each Startup receives only 5 minutes to pitch their business to win the Best Autonomous Start Up accolade.   

  • After each pitch our esteemed judges will have a chance to comment, give advice and ask questions to our startups! 
  • The winner of the best Autonomous Start Up will go on to compete in the final with the chance to win the coveted Best Start Up of the Year Award. 
Day 4

Day Four – Thursday, 16th September

10:00 – 10:20 

Opening Keynote: Automotive Inspire Interview
Drew Winter, Senior Analyst & Community Manager, Informa Tech Automotive Group 

DIGITAL TRANSFORMATION  

FUTURE PROOFING EUROPE 

10:25 – 10:30 

Chairperson’s Welcome 

11:00 – 11:05 

Chairperson’s Welcome 

10:30 – 10:50 

Presentation: Exploring Automotive as a Consumer Electronic 

  • Vehicles are swiftly advancing into the consumer electronic market. How are marketing methods and messages evolving to reflect a chipset and core focus?  
  • What can OEMs learn from alternative markets, such as mobile product advertising, to generate increased sales? 

10:30  11:10

Panel Discussion: A Year of Chip Shortages and Supply Chain Turbulence 

  • Supply chains have been turbulent, enhanced by mass factory shutdowns in 2020. New architectural formats have overhauled the chain due to the decreased number of components needed. When will we see supply chain stability, and what challenges do we face in getting there? 
  • How can the automotive industry increase supply chain transparency to strengthen risk management in cases of supply fluctuation? 

10:55 -11:35 

Panel Discussion: Outsource or Insource Cockpit Tech? 

Volvo and Polestar are the first to adopt Google’s newest vehicle operating system for HMI and soon will be followed by other major automakers. This trend raises new questions about the value of developing crucial – and enormously expensive — HMI systems largely in-house. 

  • Which strategy is the best long-term bet for creating compelling, future proof HMI, infotainment, and control systems? 
  • What does this growing trend mean to the future of industry consortiums such as the GENIVI alliance? 
  • Will in-house development always be the best choice for OEMs with the deepest pockets? 

11:15 – 11:35 

Presentation: Connecting Mobility and Hospitality to Create Authentic “Lifestyle” Brands 

Premium OEMs always have tried to define their brands as a “lifestyle” with clothing, accessories and concierge services. Now they are collaborating with hospitality providers such as Airbnb to create totally new experiences for a post-Covid boom with travellers who are hungry for adventure, including glamping and eco-tourism.  

  • What vehicle brands are leading this trend catering to a younger, more adventurous, and more connected demographic? 
  • What do these totally new experiences look like? 
  • How do these collaborations work and what ecosystem opportunities do they present? 

11:40 – 12:20 

Panel Discussion: Redefining the Vehicle Architecture for Maximum Efficiency 

  • Centralised architecture provides the solution to powering an updatable vehicle platform, but what challenges arise when moving away from individual control units?  
  • How can these challenges be overcome? 
  • What plans do key industry players have for future in-vehicle software architectures?  

11:40 – 12:20 

Panel Discussion: The Changing Industry Approach to Partnerships & Cross Collaborations Between OEMs 

  • Collaboration in the industry is accelerating. How will automakers continue to offer their customers unique experiences while still joining forces with each other, third parties and start ups? 
  • In what ways can automakers differentiate themselves when bringing their product to market and still adopt open ecosystems such as Google & Amazon? 

14:25 – 14:30 

Chairperson’s Welcome Back 

14:25 – 14:30 

Chairperson’s Welcome Back 

14:30 – 15:10

Panel Discussion: The Economics of Testing & Validating with AI & Edge Computing 

  • With AI adding extra complexity to validation, what can be done to ensure that the corrected software doesn’t invalidate the pre-existing system? 
  • What are the best simulation tools that can resolve this validation conundrum? 

14:30  14:50

Presentation: Industry4.0 and Digital Twin: The New Era ofData DrivenManufacturing  

  • Which automakers are already utilizing the digital twin concept, and what can we learn from theseinitial industryadopters?  
  • How can the automotive industry assess and maximise the data collected throughout the manufacturing process?  
  • Are there any alternative use cases for this data?

15:15 – 15:55

Panel Discussion: Digital Transformation – Using Data as an Asset 

  • How can data be used to not only create a more personalised experience for your customer but also help to inform smarter business decisions? 
  • Learn how successful automakers use current customer data to design future product lines 

16:00 – 16:40

Digital Transformation Start Up Elevate Pitch-Off 

Once again Start Up Elevate Europe will showcase hot new Start Ups who will take to the virtual stage to demo their innovations, in this fast-paced feature!  Each Start Ureceives only 5 minutes to pitch their business to win the Best Digital Transformation Start Up accolade.   

  • After each pitch our esteemed judges will have a chance to comment, give advice and ask questions to our startups! 

The winner of the best Digital Transformation Start Up will go on to compete in the final with the chance to win the coveted Best Start Up of the Year Award. 

Day 5

Day Five – Friday, 17th September

14:00 – 14:20 

Opening Keynote: Automotive Inspire Interview
Drew Winter, Senior Analyst & Community Manager, Informa Tech Automotive Group 

14:30 – 15:10

Start Up Elevate: The Final 

Winners from the week’s individual Start Up Elevate sessions will come together to pitch off against each other. As always, each Start Up receives only 5 minutes to pitch their business to win the coveted Best Start Up of the Year 2021!  

  • After each pitch our esteemed judges will have a chance to comment, give advice and ask questions to our Start Ups! 

15:10 – 15:45 

Meet the Start Ups 

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